About $120 worth of brand new, unused art supply items, are going to be listed at prices that are only 55-65% of the amount I paid for the items, and with free shipping.
I’m trying to get my eBay shop to new heights, and most of my recent ratings are as a buyer, not as a seller. I’ve got over 200 ratings by now on eBay, 100% of them positive, but only about a third of them have been as an actual vendor/seller. I’m hoping to draw in about a dozen new ratings on eBay *as a seller* this week and ideally also one or two on Etsy soon as well.
To that end, I’ll be advertising heavily, for both my art shops and my near-release game ‘Miniature Multiverse‘ and I’m expecting a torrent of web traffic during the next 12 days as I post:
-a bunch of art-supply listings at excellently low prices.
-a handful of auctions for substantial original made-to-order personalized artworks.
-a couple of new artworks on Etsy as well.
-a final batch of articles filling the ‘articles page’ on TriumphantArtists.com – the last incomplete section is currently being written, that is, the one on ‘game design/development’.
-Chapter One of ‘Another Road Taken’ as well as early parts of the ‘Troop 4Uncensored, pt. 4’ comic book, filling out the fairly weak comics section of TriumphantArtists.com and in the process also further improving the Troop 4 site.
-House Trek episode 6 posted on HornbostelVideos.com, and also a Miniature Multiverse video trailer shortly before launch.
Good news though: The project, once released, will be far better value.
The program will be priced at $1.50, with six worlds at launch, not three. I.e. I’m essentially doubling the scope of the project and also trimming the price by $0.25. All updates will still be free.
Obviously, adding an additional room to Lokus and two entirely new worlds (Cliak and Sedest) plus another sixth world, will be the focus of much of my time the next two weeks. But once that effort is complete, the launch may be far better for it. Bonus: I plan to launch on Steam and the Humble Store as well – I’ve done a bit of market research (thanks, SteamSpy!) and reached the conclusion that a Steam release will be worth the additional cost and effort. Maybe the project will be trashed by Steam buyers, but hey, if you don’t like it, just refund it [Steam has a refund policy that allows games to be refunded as long as you’ve spent less than 2 hrs. running them)… and in this case, that refund policy means you can see pretty much everything in this initial launch for free. And if you decide you want to hold on to your copy of ‘Miniature Multiverse’ for later updates [there’ll be a lot of free updates over time for buyers] that’s great.
That said – I’d encourage people to go the Itch.IO route. Their review process for indies is leaner and faster and less backlogged so despite the fact that I’m submitting to Steam first, there’s a high likelihood that the Steam version won’t go live until nearly the end of the year. It’s also possible Valve will find some nitpicky reason to reject my project – the HornbostelProductions.com shop release is 100% certain, the Itch.IO release I’d say is 95% likely to work out, Humble Store 80%, Steam 75%. These are just my best guesses at this time though given the available information.
In other news, my video site HornbostelVideos.com is live now! There’s not a lot there yet – basically just YouTube vlog entries and revised House Trek episodes – but more will be added over time. Well worth a look.
For those who don’t know about this, it was a concept that I ran a Kickstarter campaign for in 2011, and the campaign was poorly promoted and weakly managed and failed to raise any real funding. That said, the concept was sound and Kickstarter staff gave the project a ‘Projects we Love’ designation. I still get occasional messages and emails from people who only discovered the KS years after it failed but still want it to happen.
Well… I have gained a lot of experience using Unity as an engine since 2011, and have acquired a lot of good assets and tools connected to it. I have a better camera than what I had in 2011, a Sony camera with 20.1 megapixel photo capability, and I’ve figured out a great camera rig setup that is suitable for this project. I also have a lot of miniature supplies now and am actively and rapidly scratchbuilding the baseline content I aimed for in crowdfunding, now quite efficiently on my own dime. It also helps that I have no physical backer rewards to worry about shipping! And I have a strategy to launch both the HT:TOS DVD and the Miniature Multiverse first three worlds, by September 20th, in just fourteen days. Two. Weeks. From. Now. And that is also when I post online chapter one of Another Road Taken and the first limited set of video stuff is posted on HornbostelVideos.com. Nearly all of this is already completed and in position now and all that really still needs to be done is a few final changes and then uploading those things.
And yes, I know I’ve drastically miscalculated timing on projects before – but I think this is so close to ready that even if I miss the mark it won’t be by much.
One catch: I want to build more worlds. Miniature Multiverse was always intended as an ongoing thing. So is the [similar type of project] ‘Panoramic Worlds‘.
There are even other things going on beyond all of that that involve making 3D worlds, including one-off 3D game productions such as Spiral Skies, Isola, and the church project that some of the Redeemer church people fully funded, and a few larger long term things I can’t discuss easily but they’ll involve fan art and more info on that will be known on Sept. 24.
But to make worlds – a lot of them – for everyone to explore, sometimes means funding is necessary [in the case of Miniature Multiverse] or at least helpful in getting things done a bit better and faster. Now, not a lot of funding is needed, but if I had, say, at least fifty or sixty subscribers as members supporting my work consistently while also benefiting from it enormously through exclusive content and deep discounts across my shops? That’d enable me to get a new world built for Miniature Multiverse every month or two, ongoing. That’d be pretty awesome, no?
Members would have access to the newest builds of Miniature Multiverse – months ahead of everyone else. So subscribing premium members and shop buyers will be able to see some things sooner than the general public. Same with videos.
And while the House Trek DVD is going to be available for purchase, to non members, it’s free [digitally] to members. Members will get things cheaper or earlier than everyone else. And if you’re a member, you provide a degree of momentum here that is exciting – every member makes things move forward faster across the board for a variety of reasons. So if you want to help, remember to become a member!
Bad news: As stated in the previous post, the transcription work I have been depending on to pay the bulk of my bills, is going to dry up soon.
Good news: It’s still mostly around for the moment, and isn’t gone quite yet.
Bad news: The eBay shop is still losing money each week.
Good news: I made 8 sales there in the past 60 days, and that will hopefully push my ratings to 200+, perhaps leading to higher bidding totals and items breaking even or even being frequently profitable?
Bad news: I thought that’d happen at 100 positive ratings, or 150, so how will 200 be any different?
Good news: It’s different because the frequency of bids on my auctions IS increasing over time, and because traffic on my websites is climbing too.
Bad news: The large wave of bids is concurrent with a hurricane [Harvey] that will likely dump near 20 inches of rain on Houston, flooding everything and stalling all outbound mail.
Good news: I already notified customers that there may be unavoidable delays related to this, and they’ve so far all been okay with that.
Bad news: Two items will sell later this week, and those customers may be confused and frustrated if power goes out here and no communication is possible. They’ll be wondering ‘What is going on with this Matthew Lyles Hornbostel? Why is he not responding to my questions?’
Good news: Power is not that likely to go out, and I am in a great position to grab a bit of epic hurricane footage that could perhaps be used in my upcoming short art video ‘Storm 2’.
Bad news: This also delays recording of ‘The Annoying Magician!’ and some fragments of ‘Tinyville 2’ until a month from now.
Good news: Plenty of work to do before then anyway. I am posting the articles section pages a bit at a time on TriumphantArtists.com, plus am closer than ever to to launching a first batch of [fully legal and self-created] content on HornbostelVideos.com, plus the comic ‘Another Road Taken’ and some game/interactive media material is on the way too. Watch for the Spiral Skies update – showing some more of the small Unity 5.6.3 engine based adventure/puzzle game – to appear before long on SpiralSkiesGame.com, plus some largely empty fan art pages fixed and filled with content, and some even bigger updates regarding the church virtual tour program, as well as a little top-down racing game I’ve been debugging.
In case you are curious here’s a teaser for the historical preservation effort related to the Church of the Redeemer Episcopal in Houston, Texas – the entire building, which is largely demolished now, is being actively reassembled in a virtual realtime 3D form thanks to some $360+ in donations for that purpose from various church members, covering the entire cost of the project. Too bad the crowdfunding process that worked here, failed on the far more imaginative project ‘Miniature Multiverse’ years ago – but whatever.
Okay, I’m working towards offering you some ridiculously discounted items. I’ve made it clear that I’m putting a fair amount of time each day into freelancing, and that the bulk of that, the most reliable and consistent segment, has been transcription work. I also have indicated that most industry experts believe that type of work will be entirely automated by 2020. So at this moment, I’ve got a source of steady income and know it’ll be gone in a couple years, so I’m leveraging that income as a means to set up a list of things which I *hope* can sustain my online presence and productive work after all the transcription gigs are gone.
Because I WANT to finish my videos and games and creative stuff and I WANT to get it all online for you all to enjoy.
From now until Sept. 7, there’ll be a TON of new auctions posted on my eBay shop. They’ll all start at really low prices, typically in the $0.50-$5.00 range. I’d like to get my ratings on eBay, currently 195, up past 250, maybe even above 300 by the end of 2017, and in pursuit of that goal, I’m willing to burn through over two hundred dollars to get there. In other words, an average loss for me of $2 or so on every item I sell. I’m literally buying large batches of the best value items I can find across the internet, and reselling them for around 25-35% LESS than I paid for them. Less than any other vendor will sell them for.
That is, I’m ready to LOSE over $200 overall on my eBay storefront, in the next 3-4 months.
If the gambit works though, it just might propel me into a far stronger position by the start of 2018.
So I’ll benefit from this insofar as I’ll ideally gain ratings faster… further establishing my reputation on eBay. Obviously, the main upside for you is that you could get some incredible-sounding but very real bargains on items that normally would be expected to cost far more. These fall into various categories.
Category #1: Used books, some of them vintage and potentially valuable. The pricing of the currently listed books will drop even further tonight [dropping 20+% in addition to previous price drops over the past month] and some more vintage or otherwise somewhat valuable books from my personal archives, will be listed soon as well.
Category #2: Art made to order. You all might have noticed some recent works like this one, which was a pet portrait made to order, personalized for a customer on eBay, for just 80 cents:
It still amazes me how few people take advantage of auctions like these. There are some that end with ZERO bids even though the size of the item on offer is substantial [requiring 3-6 hours’ labor on my part] and the opening bid price is below a dollar with free shipping. I have a 100% positive feedback rating on eBay, which I suppose somehow makes me a risky person to buy from or something? I don’t quite get it. Maybe I’m just really bad at drawing/painting. Everybody says my work turns out great – but not many people will pay a whole dollar for it. It’s puzzling.
All the same, I’ll be posting a lot more such auctions over the next 2-3 weeks especially. Around a dozen of them, a new one almost every day!
Category #3: Art supplies: Dirt cheap art supply items, flipped at a loss for me, things like pastel sets, charcoals, sketch pads, paint sets, colored pencil sets, etc. These will mostly be $2-7 on my shop that ordinarily would be priced at nearly double that.
Category #4: Other one cent auction items: As in a single penny per item, with free shipping. These include DVDs of ‘House Trek’ [the DVD is almost ready to launch] and the personalized made to order museum. Even some newly 3d-modeled variants of that museum for different types of occasions are now days from release.
The one other note you should keep in mind is that traffic to my site TriumphantArtists.com has been booming over the past week. That’s no accident – I’ve been ramping up some huge ad campaigns and they’ve yet to hit anything close to the actual expected peak. By huge, I mean I’m now expecting 120,000 visitors to the site by the end of the year. The site already gets about 5000 visitors per month in recent months, but that should spike to 20-25,000/month starting with this month. So do keep in mind that there will be people looking at the site, and the auction listings. I hope a lot of these dirt-cheap items do actually sell.
Between the ad campaigns, and the active redesign of the site – the eBay page has live updated listings from my shop now, and all the pages load faster… and the articles section is being steadily filled in with some new stuff now… and ‘Another Road Taken’ goes online later this week… yeah, I’m optimistic that there’ll be some items sold, and that some of what sells will ultimately result in ecstatic ratings from buyers who are stunned at what they got for next to nothing…
Some of my fixed price listings have been sitting for a full year without any orders. It’s been just over a month since the last sale I made on eBay.
So – all of that considered – I think it’s a good time to lower prices a bit.
So if you’re interested in an original work by Matthew Lyles Hornbostel, now’s a good time to order one.
Most of the custom made-to-order art on my eBay shop is now 10-20% cheaper. So go take a look!
Also – the Etsy items are also on sale still and cheaper than they were. An automated Etsy notification was sent to me actually warning me that based on the statistics for similarly sized items in the category, “you may be substantially underpricing your work” and that most other items in my category are priced higher, and therefore able to make a viable profit.
WELL THANKS A LOT ETSY, BUT THERE IS THIS LITTLE THING CALLED A “LOSS LEADER” BUSINESS STRATEGY.
I amwell aware of the fact that my prices are low and that I may be losing money on many of the items I make. That is intentional. I did that on eBay too for the first three years or so, so I could gain the first batch of ratings from customers and establish my shop as a credible, trustworthy venue with a positive reputation! After that I could start to incrementally raise prices over time – while still keeping them lower than almost all other vendors’.
Quite frankly, I would rather make under $3-6/hr doing painting or pastel work, or visual effects, video editing/post, game art assets, etc – than make the same level of income doing long strings of tedious tasks like transcription of audio & video recordings for subtitles or other purposes, or repetitively tagging the content of image files on Mturk so people can search and sort through them easily [on various websites, search engines, etc].
And by the way, I HAVE done those things, and they’re a mind-numbing waste of the [creative] talent I have. But they do pay the bills in times when nothing on my web network is selling, and they do keep the whole thing afloat and inching forward during rough stretches. I think it needs to be clarified that such income streams, while taxed by the government, are not applicable to [paying actors]. That should have been stated in the actors’ pay post, it was a detail I overlooked… the fraction of my income generated outside of and unconnected to my web network and unrelated to creative work is not considered ‘web network’ revenue and none of that goes to cast members.
ACTORS TAKE NOTE OF THIS FINE PRINT:
This distinction matters; it means that the total revenue generated by the web network I run is the baseline that determines the size of residuals in a given year for each actor on each video or other project.
So while transcription and other similar grinding non-creative ‘in between’ work have generated around $1260/year the past three years, for me, on average… that doesn’t add onto the other income made elsewhere.
The only numbers that count for actors are the other revenue sources that now constitute the majority of my income:
-eBay sales [avg. $360/year the last 4 years but generally trending upward over time]
-Art sales I make locally at craft fairs, or elsewhere, or on this website shop, including DVD/Blu Ray releases of video collections and video games. [booming like crazy – over $400 the last 12 months locally, but no success on this website shop yet]
-Etsy sales [none yet despite a strong effort to list items and promote them there, at really low prices.]
-third party or affiliate ad revenue if ever applicable [negligible – under $5/year the past 5 years]
-Freelance work involving creative effort; i.e. videography, vfx, 3d game assets, web graphics, previz, etc. [$240/year on average, over the past 3 years.]
-printed swag like T-shirts on Zazzle/CafePress [minimal so far]
Do keep in mind that most of the art I’ve sold on eBay ‘made to order’ has resulted in enthusiasm, even ecstatic responses, and that if you buy something there you’re likely to be happy with it [judging from past patterns] but that while I am able to do fantastic pet portraits and landscapes, cityscapes, water scenes, still lifes, fantasy/sci-fi work, etc, lots of things I work on turn out well but portraits are a bit of a risky thing to ask of me as the depictions of the people involved will often look a bit ‘off’ from the real people I’m trying to paint/draw, despite my best efforts.
PROBLEMS PAINTING PEOPLE
It’s well known that the human face is generally the hardest image for artists to recreate correctly by hand, due to the enormous portion of our human brains that is wired specifically for the purpose of recognizing who other people are and identifying their emotional states. Our minds are finely attuned to facial recognition of [humans] and that’s why the phenomenon of pareidolia is so common [seeing faces in randomly patterned things like clouds or wall textures] and why we can tell hundreds of people apart very easily but can’t tell individuals apart anywhere near as well when it comes to other species. If the image of a non-human subject is very slightly off, nobody will notice. If it’s an image of a person, though, the image will seem ‘wrong’.
For example, there’s this portrait of my sister Sarah and her new husband (they got married a few days ago – as of early June 2017 – and it was a beautiful wedding. We jokingly called it the Sarah-mony.). The portrayal of the couple in pastel looks a little odd and most people will say so but few can say exactly why; it simply doesn’t quite capture the appearance of the two people I was trying to depict. It’s close but not close enough to break through beyond the uncanny qualities.
So yeah – keep all of this in mind. There are amazing bargains on custom, made to order work on my eBay shop. However, there is a risk that portraits (in particular) which I make may, despite best intentions and a lot of careful effort, may not look quite like the people I am attempting to draw. But I’m generally getting better at it over time.
And to all those of you who want to see my video work, I’ll begin posting it on a little domain I’ve acquired (HornbostelVideos.com) well before the end of summer 2017. There’s also another new domain – SpiralSkiesGame.com – showcasing the new minigame I’ve been developing, and while nothing’s loaded onto either domain yet the websites will both become active soon enough with a bit of content at first and more posted over time.
The Troop 4 party went really well. Terrific food, and I got the two new videos done fairly well by the deadline, so that’s awesome. Some of the audio needed work and the animation was spotty on the cartoon, but other than that it turned out great.
With regards to two questions asked of the cast payments, yes, if my network is successful that will affect cast payouts, and no, payouts will not go up in tandem with inflation, at least not directly. $1/year/actor/video remains $1/year/actor/video [that’s the standard minimum payment] unless my income increases.
Realistically, however, my income should gradually increase over time as I gain a more extensive reputation as a vendor, better skills, more experience, etc, and my income is also likely to go up in terms of dollars as the value of a dollar gradually trends down over time. I am listing a very high income bracket in the chart below, and that might SOUND like pie in the sky for an artist like myself, but I’m not being ridiculous; I’m actually well aware that the only way I’ll ever reach $200k+ in income by the end of my career is if my career somehow gradually improves, and the value of the US dollar is collapsing during the next half a century and inflation is persistently high. Which could well occur given America’s rising debt levels. Even if inflation’s at a historically normal level, though, that still means we should expect the dollar to be worth around 20% of what it is now, by 2060. So that’s when I expect that sort of income is *possible* for me – the final years of my career, and it would be more like $40k in today’s terms.
Here’s the chart:
My aim then, is to hold the residuals or ongoing payments, somewhere just slightly below 10% of my total income, and another 10-12% in one-off pay in any given year. Residuals can be adjusted simply by adding more or less in the way of new content in any given year. If my income [after taxes] is soaring, I will make more videos that year than usual, with more cast members and locations than usual, and post them online. If not, I won’t. The numbers were revised downwards slightly with the goal of making more future video projects per year, [with larger casts] more likely to be feasible over the next half century.
Note that my plan is for 40% of my post tax income to go to making new videos & video games – perhaps 20% as casting budget and 20% as production budget. Comics and games use the same payment logic for contributing members that videos do. So if you voice acted or did FMV or simply had your name/resemblance used in a comic book or video game, that is counted as if it were a video. Then there’s the other 10% or so in residuals… which makes the total 50%. 5% is disposable income focused on entertainment or for allocation in case something else costs more than anticipated. Another 33% covers core operating costs of the network, like web hosting, and domain renewals, as well as maintaining and expanding the sale product lines on which the revenue depends. In other words, an ongoing supply of shipping materials, canvas, paints, other bills, etc. The final 18% is saved up or invested in some way so I have a reserve in case it’s needed later.
The video channel itself, launches in a few weeks. It won’t contain much initially, and mostly the cast will just be me, but it marks the start of something bigger.
I’ve toyed with the notion of simply bypassing cast members I can’t reach and posting videos anyway [in a space where they have no way to generate revenue of any kind] but it seems there’s no legal benefit to doing so. I might as well run ads for my services, with the content, and hold the actor’s earnings in a safe place until they finally come out of the ‘woodwork’ and become reachable again – at which point I’ll immediately offer them the money their video earned, hopefully pre-empting the question of ‘why did you release this without my explicit written permission and make money off of it?’
My rule now is as follows: I will go ahead and post videos over time, even if one or two random people in it are inaccessible and cannot be reached by phone, email, or any other means. I will tally up all actors’ earnings on every project annually and pay them. If they are unreachable, I’ll hold that cash in an organized folder or envelope somewhere secure, marked with the actor’s name. If and when I find them, I will ask them to sign and will pay them. They may ask for the video or alternately their scene in the video to be pulled – I’ll remind them that it will upset the audience that likes the video and the other actors who did sign, and who do want the content online, but that if they insist the content be pulled, it will be.
What about the signatures? Legal documents?
I am debating how best to handle that; I like the idea of the digital signature, but the document was way too complicated and long last time and I’m trying to pare it down and make it clearer and leaner for future use. I’m using eSignGenie for this.
My production pipeline is emerging from crisis stronger than before.
A few quick notes: much of the cash I raised from the Crafts Fair, etc, has gone to a new video card for my PC (The old one was the source of long-running random crashes) and a few extra plugins for Unity. I’ve also made a concerted effort to wrap up some local projects for Boy Scout Troop 4, as the troop looks to be on its last legs and will be unlikely to survive beyond 2017. One of the scouts is leaving for the navy at the end of the spring semester so I wanted to give him a good send off. I’m trying to complete Troop 4 TV Seasons 2 & 3 during the next 15 days for that event.
Other things I’d tried to get done prior to this I couldn’t, including the video channel, etc. The computer being down for about 10 days had a lot to do with that. In broad strokes, my production schedule is like this:
MAY 2017 – Troop 4 stuff screened for Troop 4
JUNE – AUGUST 2017 – Work on some interactive-media stuff like the Redeemer Virtual Tour, Spiral Skies, and also finally launching the comics and video channel, which I’ve devised a clever, or maybe just stupidly deranged and risky, plan to deal with. This plan involves having the videos/video channel all on a separate domain with no links out of it, but various links in, no real way for me to profit [even slightly] from any of the videos if they take off or prove popular. I will pay out residuals from other sources unrelated to and not in any way benefiting from the video channel. These residuals will be kept extremely simple: $1/year per actor per video released that they were in, plus a one-off $5 payment for any new project they participate in [a payment for taking the role] and a second one off $5 payment when the project is finished and goes online. The math on this works out fine by me; if all my projects end up online over next three years, it could add up to $1500+ in payments to actors by the end of that time… and over $12k after 20 years [distributed among all actors].
If one actor tries to sue me [cease & desist] I’ll pull the video in question offline quickly, and attempt to avoid legal conflict, so just keep in mind that videos might go offline at some point if somebody complains and if they cannot be convinced by me or the other cast members, to allow the video to go back online then it’ll stay offline. I know I’m taking a risk of screwing myself over massively and that even if that does not happen, I’ll still lose a lot over time, but it is worth it to me to have the videos online, because I like people to be entertained, darn it, and it bugs me to have this gigantic backlog of awesome stuff that nobody is able to view!
As for Fall 2017, I will try to wrap up some of the family stuff – 1999, Globe, and Fortress Siege 2. That’s basically it, that’s the plan.
Items such as the kitten artwork [colored pencil, faved a lot on Etsy but not bought by anyone there] and the Easter chick sold, so it seems my depictions of animals were well received as usual.
I’ve also sold a spectacularly large item on eBay, made to order for a customer there.
That was a colossal 5′ by 8′ item on canvas, I’ve shipped it and it’s on its way to the customer. It cost them $108.
So – all told – I’m in good shape to push things beyond where they were before. I’m ordering a new GPU (video card) for my computer and will try to set that up soon. I’ve also acquired a few other smaller things that I need, and much of that is related to a virtual tour of the former Church of The Redeemer meeting location. That’s one of a handful of Unity 3d projects being developed in tandem, so any shaders, plugins, etc, used for this will also be useful elsewhere.
The Redeemer DVDs were generally very popular and the Blu Rays less so even though they look amazing on a high-def TV. 1280×720 video may not be flawless resolution but it’s well above 720×480. If you’re online asking for a copy, keep in mind that aside from a teaser for the virtual tour, pretty much everything on those discs is church service footage only of interest to the aging people who attended the church prior to 2011.
It’s not exactly a seat of your pants, high octane thriller.
But – it may well lead to some exciting videos making it online, ones that are shorter but way cooler looking and faster-paced, than a church service.
Right now I’m slashing prices on all of my Etsy listings by 20-35% (until May 10) so that’s worth a look. The eBay listings also have mostly dropped by 5-10% as sales there have slowed down slightly lately. A lot of that kind of stuff ebbs and flows. Sometimes I see 3 or 4 people all commission unique artworks in a single week, other times I can go a month with nothing much selling. So it’s hardly consistent and right now I’m expecting a boost in activity, partly due to the sales and reduced pricing, and partly because I have launched a bit of advertising this week. So if you like an item I made, that you see on Etsy, buy it before it sells to someone else.
I think in a few days I’ll have the PC operating normally, more or less.
While the Windows OS update was screwing up my plans for a video channel release (previously scheduled for May 10 but now pushed back by two weeks.) I also found a message in my spam folder notifying me that vividminigolf.com was not set to auto renew and that it was expiring.
Fortunately I got it renewed within the grace period, that brief span between when a domain expires and when it is purchasable by other people. But for a couple days the site was down and the game was inaccessible. Sorry about that.
I think things are getting back on track, more or less – I have a few options for getting my PC working again ranging from mild [replacing faulty AMD drivers] to severely annoying [reinstalling the OS] but all of them depend on first backing up everything on the internal drives in case something goes severely wrong and the hardware is basically unrecoverable. That is unlikely but I’m backing all the content up via command line anyway. This takes some time, and involves a lot of copying of subdirectories to and from a 128gb flash drive.
The first attempt to acquire signatures from a few cast members failed; I’m now revising the terms and will send out those forms on a person by person basis beginning with an initial set of 40 people or so on May 17. The terms for cast members are now even more generous, to the point where under some circumstances the video channel might not prove to be viable. I recognize that if the channel on my website were to take off suddenly with above 500k viewers, and the other stuff – the sale items – don’t grow at a similar pace, the cost to me could be enormous and might cause a systemic failure of my web network.
Why? Because I’m using sale products as a substitute for conventional third party ad revenue. Should the sale products disappoint and fall below a certain ratio relative to the video views, the profitability of my websites go down and maybe even go negative. The threshhold at which this happens was, in the original document, very unlikely to be crossed, but now I think the odds of the video channel losing money are hovering around 25%. This is something that I can adjust to some degree to improve things if they get bad enough, like:
-writing most upcoming videos with smaller casts of about 3-4 persons instead of sprawling ensembles.
-minimizing location shoots off my property.
-increasing promotion frequency [advertising] of related sale products in the video channel playlists in an attempt to boost revenue on the channel to a tenable level.
-promoting my video channel only subtly and emphasizing the shop on most non video pages.
My hope is that the video channel will raise about as much revenue as it costs, maybe even prove mildly profitable somehow. That would be amazing, and in my view the effort breaking even is still something of a victory.
Since we’re discussing the shops and sale items, I think it’s a perfect time to point out the stuff I’ve got piled into the Etsy and eBay shops right now. There’s more there than is usually the case and you should check that out.
I’ve got a bunch of antiquarian magazine issues [I maestri del colore] on sale right now on eBay, substantially undervalued, someone could absolutely buy a lot of 20 and flip them, reselling them as individual listings. That might actually make you a tidy profit. But those listings are ending right about now!
I also have a bunch of my old work on sale on Etsy now. Lots of stuff. Batches of old artworks that have been around a few years and haven’t sold locally – but which are now on sale at really great low prices!