- I’ll be posting two new stock media packs [3d asset packs] on my Itch.IO page sometime soon, probably within the next 5-10 days. These are the ‘Forests & Flowers’ and ‘Snow & Sand’ packs that I’ve been working on. They’ll be $1.10 each except during sales or in bundle pricing situations.
- I’m trying to update some websites a bit more, I’ve already overhauled MiniatureMultiverse.com somewhat, and TriumphantArtists.com should see a few small fixes & updates soon as well, along with minor improvements across some of my other websites.
- I’m actively ordering a bunch of additional art supplies, shipping supplies, and DVDs/DVD cases. Why? I intend to launch all the Itch.IO content together as a singular $14.99 DVD product on eBay and here as well. I also intend to make a new batch of artworks and sell those too. As in, giant 24″x36″ size artworks, big, beautiful pieces with prices starting around $23.99.
- All this stuff going on will coincide with a staggering mix of ad campaigns that should draw in thousands of people and generate crazy levels of traffic from March 15 – April 15. The total cost is estimated at $45, or $1.50 spent on the campaign per day.
- I have some fan art stuff going on, behind schedule, but it is happening nonetheless. I also have some updates on RedeemerDocumentary.com heading in soon; you’ll see more content relating to the virtual church building tour which is nearing completion. I am also digitally reconstructing my old house in Houston, TX, and between all the various examples piling up, of my ability to realistically reconstruct architectural spaces, well… I’ll be posting a sale item here which essentially allows for people to hire me to make a made-to-order 3d level/tour for them in Unity.
- All the [still unposted] House Trek videos are going to be posted on HornbostelVideos.com shortly, except for the making-of stuff, and the animated DVD menus. And that’s just part of what’ll be posted. Watch for a PDF ebook, and also a printed paper equivalent, that showcases essentially all my work, with an emphasis on the creative process and what I’ve learned by doing all the stuff I’ve done [relating to game development, video production, handmade art, etc] it’s an insightful history summing up the last two decades of my life and it has hundreds of pics – giving you an inside look at a lot of things only friends and family know about so far, massive piles of interesting stuff the internet in general, currently has no idea exists. And no, not a puff piece, I very clearly and bluntly describe my mistakes and errors in judgement, and offer useful advice on solving common issues, that’ll make creative efforts hopefully easier for you than things have been for me.
- All of this sale stuff being launched, the artworks and other items, the book, stock media packs/DVDs, and the month-long ad campaign… it’s all a gambit to secure funding to do all the stuff I’m hoping to do by year’s end. I have three videos to shoot, about a dozen to actually finish, plus game content, including Vivid Minigolf v2, and Miniature Multiverse, those two in particular are challenging insofar as they each still have unresolved costs of over $250, in miniature materials alone. And then tack on the $450+ goals in funding between the three videos I’d like to record, plus all the other stuff involved… yeah, basically I hope this plays out well. If I don’t have close to $1k earned by end of Spring 2019, it means a lot of the goals for summer and fall of this year will fall through. And, quite bluntly, if you’re as tired of the slow rate of progress around here as I am, I’m pretty much begging you to buy something of mine, because if sales volume across my web network climbs high enough, and the percentage of visitors who transition to buyers climbs from a current level of 0.0135% to 5%, that’d change almost everything around here! (I seriously have thousands of visitors – around 2500 – every week, across my various websites and shops, and yet the majority of weeks nothing is actually sold anywhere on my network.)
Key news items:
#1) Miniature Multiverse is being pushed back. I have discussed launching it by end of May but that is looking impractical, largely due to the losses sustained on eBay recently [see previous post] and while I think it’s conceivable that the game could be finished if concept art sales were to go well, it would not be done as well as it should be, on the tight budget resulting from that. I would prefer to wrap the game up with a budget of $450 more and a span of another 5 months, not $250 and one month – that $450 figure is for another $250 in miniature supplies, $120 in sound design assets [licensed sound effects, music] and an $80 ad campaign at launch to give it a decent shot at success out of the gate. Any attempt to get this done on a $200ish budget means shoddier looking miniature elements on later parts of the game, and sparse, lower-quality sound, as well as a minimal or no promotion for the project which would mean a higher probability of failure. And, I want this to succeed if there’s any chance of that.
#2) I might pivot back to projects that require limited resources in physical-supply terms, during May; just in an attempt to keep everyone from getting utterly bored around here. Projects that might potentially be selected to benefit from this shift include ‘Spiral Skies’, ‘Panoramic Worlds’, the Redeemer tour, ‘Vortex’, and a couple of other minigames/games with limited scope… basically things that involve digital 3d assets, not miniature, art assets. Aside from that, the missing articles pages will be filled in soon, as well as some pages of Another Road Taken and Troop 4 comics stuff. I’m also planning on wrapping up release of the old House Trek videos not yet released on HornbostelVideos.com, plus Send in the Clones 1, and some other stuff. [Superstorm FTW!]
#3) I have also ALREADY coded a dynamic banner ad for the base of some sites’ main pages which may be implemented in more places over time. The banner ad i question uses a weighted probability system to display different chunks of content at different frequencies; there’s ad material for a wide range of websites I run, but also once in a while [less than 5% of the time] a message informing viewers that there are a batch of coupon codes in the banner that could appear but only rarely. Such codes are usable only once, first person to find a code and use it will be the only one to benefit from it… so if you find one, definitely type it down, take a screenshot, take note of it. Because these codes are for the HornbostelProductions.com shop and they grant a stunning 50%-90% off an order [up to $99 order value in the case of the 90% off code] which means, for example, with the 90% off code… you might be able to place an order for something like a gigantic 3 foot by 4 foot [36”x48”] custom painting for only $6 via PayPal, not the normal $60. And free shipping too! That’s useful for you all as a few of you would get an astounding deal, but it’s also helpful for me even with the money lost, as it’d gain me my first few sales on that shop and, ideally, a few ratings too from customers, which is pretty crucial at this point because I think that lack of ‘social proof’ is why the store has yet to take off.
Despite a strongly positive reputation on eBay specifically, I do struggle with some notoriety for being ‘unreliable’ in the timing of new releases.
This has been the case for years, even before I had any websites allowing a wider audience to notice my work. Why do I keep falling behind on my scheduled releases? Why do I so frequently disappoint everyone on the web with how slow my work goes?
It is largely due to the amount of my time dedicated to earning money to make content… and the generally abysmal rate at which that money is earned. We’re talking $5.50 per hour in the best cases, and often no more than $2 or $3/hour.
When the total list of videos and video games I want to release [in the near future] looks like it’ll cost at least $10,000 more to complete everything I want to complete – between hardware, equipment, art supplies, miniature elements, and other costs – well, that’s a problem. That’s about 3000 hours of work just to finance everything and probably another 3600-4500 to actually make the content once it’s paid for even if no setbacks or major problems occur. So let’s say I average 11 hours a day on this, it’s still about 600 more days to get all these things done. And as usual, nothing ever goes as smoothly as I’d want it to.
Now, I’ve had a tendency to drift focus a lot in a rotation, from project to project, making incremental progress on things in a sort of loop, but quite frankly I’m getting tired of the perception that nothing’s happening and I want to upend that.
In the last two weeks, I have made – saved up – a decent amount of money and also upgraded a few critical toolsets. That’s great. But now I’m looking at the mind-numbingly tedious sub-minimum-wage gigs I have been doing all the freaking time to cover the bills and the eBay auctions of artworks for customers that I make no more than $2/hour on or so, at best, and thinking “Why can’t I try to pare this back? Do I really think this is the best use of my time? Is this what most of my audience actually wants to see me doing?”
And the answer’s definitively a NO.
The audience here wants:
-Games, Videos, Comics, Artworks, and assorted creative stuff available to everyone, either dirt cheap or ideally completely free, and they want that stuff soon, they don’t want to wait forever for the content to materialize.
Now, there’s actually a way to make that happen. It’s a simple well-worn concept that underlies a ton of things from broadcast TV networks, to Google, Facebook, Twitter, to the various blogs you see across the web.
The problem with ads on a website is that for them to be viable, you need a LARGE and LOYAL audience – a lot of people visiting regularly.
I’m only currently at 1% of the level needed for the ad revenue to be substantial enough to replace my need to sell products or work on freelance gigs [transcription & such].
At the threshold of 100x as many visitors as I’m getting now, advertising covers everything on my network.
At or above that threshold, none of the products [videos, games] I release need to be anything other than freeware.
All the games – free, 100%, and production would double in speed across the board… on everything I’m doing.
I WON’T BLUDGEON YOU WITH REQUESTS TO VISIT MORE OFTEN OR RECRUIT A BUNCH OF FRIENDS SIMPLY FOR THIS REASON.
I want to instead entice you to do that with some cool stuff that’ll make you WANT to come back often and which will make this network EASY to recommend to friends.
So here’s my idea. The last two weeks I earned a fair amount of cash.
The next 3 weeks, I’ll work on wrapping up some exciting things, actually finishing or at least getting to a point of viability, on a few new items you’re all getting tired of waiting for.
Then the final week of February, if all goes well:
-a large but finely tuned ad campaign will draw a few thousand new visitors to my web network.
-systematic restructure of my web network, new content appearing in various places.
-New video material, all the House Trek stuff and a couple of other things too, posted on HornbostelVideos.com, with a higher-quality disc version [with animated menus and special feature stuff] available on this website’s shop for $2.99 download or $11.99 DVD / 14.99 BluRay.
-Some added comics stuff and completion of the several articles sub-sections that are still vacant.
-A new batch of pyrotechnics elements, both real video content and some clips done with advanced gas/fluid simulation, in the stock media section.
The material’s all shot or simulated at 120fps, and slowed down to 24fps and 30fps variants. The free video files will be reduced-resolution 960×540, the paid versions 1920×1080. [full HD!] and the paid versions will show up on HornbostelProductions.com for $5.99 as downloadable content on HornbostelProductions.com, $14.99 on DVD on HornbostelProductions.com, or $16.99 shipped on a data DVD through eBay. (I was considering a $14.99 price on eBay too, but given the typical fees I have to pay there, which come close to 20%, $16.99 is basically As low as I can justify.)
I’ve ordered two new additional high-speed cameras, and will be setting up some black backing, reflective mirrors [really it’s a nice clean thick cardstock type material with a very reflective mirror-like coating on one side sort of like aluminum foil without wrinkles.] set at 45-degree angles, telephoto lenses, fireproofing supplies, etc, for the recording of the real-world pyrotechnic elements. All the equipment required is en route, and I’ll try my best to make the recorded material look amazing. The idea with the mirrors is to minimize risk to the camera. These are old-school Hollywood methods basically, you can set the mirror above or below the effect and align the camera to focus on the mirror, so you get the explosion billowing towards the camera in some interesting ways without actually endangering the camera. As for shooting at 120fps, that makes the effect look bigger and more impressive [and makes it last 4x longer when reduced to 30fps or 5x longer at 24fps] than the limited-scale effect it actually is. Recording at such high speed allows a miniature to move physics-wise as though it were 16 times bigger than it actually is, giving the illusion of immense scale and mass. The effects in question will only be four or five feet or so in size at most, in reality and will dissipate within two seconds. But they’ll seem far bigger as recorded, gigantic even, and the effects elements could each last up to 8-10 seconds when played back at a typical speed.
-New game content. I’ve had some frustration with WebGL releases from Unity as they were tricky to debug at times, and WebGL apps require that the game files AND the RAM usage fit within a 1GB limit, to run in a web browser. That said, I am now realizing that these limitations aren’t so bad if used for a lower-res demo version of an ambitious game and not a full-res one. So my plan is to release some of my game content in WebGL form, but with quarter-res graphics. That is, all textures switched on export to half the vertical and half the horizontal pixel count they’d ordinarily use. That reduces file size and memory use on all these projects from around 2-4 GB to under 1GB as far as web-embedded release goes.
So I’m aiming to launch a lower-res ‘Miniature Multiverse’ demo and a bit of other stuff like an early ‘Vivid Minigolf’ reworking posted in HTML5 WebGL form near the end of Feb. 2018, barring an unplanned complication. Neither is the full game feature wise or content wise, they’re both early beta releases with a lot of the content not yet included, and lower-res textures. They will, however, be freeware, and playable on my web network [embedded in the page, with a bit of ad stuff underneath.]
The idea on most of the games, videos, everything, is it is all going to be accessible free in some form, either the full, entire version for free, as with the comics, or some sort of reduced-resolution form, but otherwise as functional as the full version in the case of video and video game content.
If this succeeds, that’d be great. I’m hoping ongoing traffic levels have climbed 10-fold by end of February, covering a full 10% of my production costs, and that most of the other 90% of my costs in running this network can be covered by sales of high-value products that have better profit margins than before either because they don’t involve shipping [downloadables] or because they’re high quality enough and widely viewed enough that they end up selling for a bit more than they would have before.
Update: There’s been an extensive ad campaign ramping up – and fortunately 200+ people have viewed the stock media section of TriumphantArtists.com just in the past 72 hours.
By the time of launch, I think that figure will be more like 1200-1500, and I’m optimistic that the new pyrotechnic stock media / stock footage collection, which will have cost me a bit over $250 in incendiary materials, other materials and camera gear, will ultimately result in an explosion of sales. [Pun intended]
About $120 worth of brand new, unused art supply items, are going to be listed at prices that are only 55-65% of the amount I paid for the items, and with free shipping.
I’m trying to get my eBay shop to new heights, and most of my recent ratings are as a buyer, not as a seller. I’ve got over 200 ratings by now on eBay, 100% of them positive, but only about a third of them have been as an actual vendor/seller. I’m hoping to draw in about a dozen new ratings on eBay *as a seller* this week and ideally also one or two on Etsy soon as well.
To that end, I’ll be advertising heavily, for both my art shops and my near-release game ‘Miniature Multiverse‘ and I’m expecting a torrent of web traffic during the next 12 days as I post:
-a bunch of art-supply listings at excellently low prices.
-a handful of auctions for substantial original made-to-order personalized artworks.
-a couple of new artworks on Etsy as well.
-a final batch of articles filling the ‘articles page’ on TriumphantArtists.com – the last incomplete section is currently being written, that is, the one on ‘game design/development’.
-Chapter One of ‘Another Road Taken’ as well as early parts of the ‘Troop 4Uncensored, pt. 4’ comic book, filling out the fairly weak comics section of TriumphantArtists.com and in the process also further improving the Troop 4 site.
-House Trek episode 6 posted on HornbostelVideos.com, and also a Miniature Multiverse video trailer shortly before launch.
-Revision/update of my still art gallery on TriumphantArtists.com.
-And actually launch ‘Miniature Multiverse‘ on major digital gaming shops!
Bad news: As stated in the previous post, the transcription work I have been depending on to pay the bulk of my bills, is going to dry up soon.
Good news: It’s still mostly around for the moment, and isn’t gone quite yet.
Bad news: The eBay shop is still losing money each week.
Good news: I made 8 sales there in the past 60 days, and that will hopefully push my ratings to 200+, perhaps leading to higher bidding totals and items breaking even or even being frequently profitable?
Bad news: I thought that’d happen at 100 positive ratings, or 150, so how will 200 be any different?
Good news: It’s different because the frequency of bids on my auctions IS increasing over time, and because traffic on my websites is climbing too.
Bad news: The large wave of bids is concurrent with a hurricane [Harvey] that will likely dump near 20 inches of rain on Houston, flooding everything and stalling all outbound mail.
Good news: I already notified customers that there may be unavoidable delays related to this, and they’ve so far all been okay with that.
Bad news: Two items will sell later this week, and those customers may be confused and frustrated if power goes out here and no communication is possible. They’ll be wondering ‘What is going on with this Matthew Lyles Hornbostel? Why is he not responding to my questions?’
Good news: Power is not that likely to go out, and I am in a great position to grab a bit of epic hurricane footage that could perhaps be used in my upcoming short art video ‘Storm 2’.
Bad news: This also delays recording of ‘The Annoying Magician!’ and some fragments of ‘Tinyville 2’ until a month from now.
Good news: Plenty of work to do before then anyway. I am posting the articles section pages a bit at a time on TriumphantArtists.com, plus am closer than ever to to launching a first batch of [fully legal and self-created] content on HornbostelVideos.com, plus the comic ‘Another Road Taken’ and some game/interactive media material is on the way too. Watch for the Spiral Skies update – showing some more of the small Unity 5.6.3 engine based adventure/puzzle game – to appear before long on SpiralSkiesGame.com, plus some largely empty fan art pages fixed and filled with content, and some even bigger updates regarding the church virtual tour program, as well as a little top-down racing game I’ve been debugging.
In case you are curious here’s a teaser for the historical preservation effort related to the Church of the Redeemer Episcopal in Houston, Texas – the entire building, which is largely demolished now, is being actively reassembled in a virtual realtime 3D form thanks to some $360+ in donations for that purpose from various church members, covering the entire cost of the project. Too bad the crowdfunding process that worked here, failed on the far more imaginative project ‘Miniature Multiverse’ years ago – but whatever.
Why is next Monday, April 10 – and every Monday after that for the next 15 weeks – going to be epic? Here’s why:
- Comics. New T4 content – the Troop 4 Uncensored, pt 4 comic book [divided into 10-12 parts] -and the first portions of Another Road Taken, which have been delayed way, way too long, will be posted during this span. Not that anyone has complained. Most of you either don’t know what I’m even referring to – or do know but have been really patient with me.
- Game news. Spiral Skies sees actual up-to-date media content [new stuff to see on a new website specifically chosen for the project – SpiralSkiesGame.com – posted on one of these Mondays. This is something that actually has gotten a bit of response which is great… though at this time nothing is visible on the new domain, just on PanoramicWorlds.com.
- The video channel. It’ll be on TriumphantArtists.com. I’ve put some substantial effort into this launch but my friends/actors mostly have yet to sign a digital document I sent them, which, in effect, stalls almost every video I really strongly want online from actually being placed online. When they ask about the videos not being online, I turn the question around and ask them why they have been unwilling to sign the documents I sent them. I tell them that THEY are holding back said releases. Most of them seem genuinely surprised by this. Perhaps once I am pulling in thousands of viewers these holdouts will actually notice, and respond to, the messages I sent.
- More artworks on Etsy in the lead up to the mid-April launches. This is the only way that some of the launch content can actually [realistically] materialize faster. If you audience members like the items I list on Etsy then buy them, knowing that those sales [if made in the next few weeks] will finance completion of more videos, etc. So once again, please take a look at my Etsy shop.
Here are the different videos [definitely] making it online in the next 15 weeks. Longer projects are often split into multiple webisodes and I currently estimate between 24 and 36 videos being on the channel by the last of the 15 weeks. 24 is the likely outcome if nobody signs off on the legal documents in the next few weeks. 36, potentially, if a bunch of the signatures are collected soon.
DEFINITELY RELEASED IN NEXT 15 weeks:
–House Trek: The Original Series – this is a reworking of an old video series from 2001-2004 that had a very silly take on space travel, badly going where much better sci fi series had already been before. The fifth episode, the longest one, is now a two parter, and there’s also a short new episode tacked on to the end of the series to bridge the gap between this and the upcoming House Trek: The Next Generation.
–Storm – an old 2003 art video short depicting a rainstorm.
–Storm 2 – new short video two-parter in which I find myself alone in the house unprepared during a severe hurricane.
–Relativity – Escheresque 2004 art video with cool [and recently somewhat reworked] imagery that messes with your perceptions.
–Send in The Clones 1, remastered The brief first  video in the aging ‘Clones’ video series.
–Creativity – 2005 art video short.
–Awakening – new eerie short video in which I find myself struggling with persistently trippy and creepy nightmares which affect my judgement and sanity even when I’m awake.
–Refuge – new 3-episode sci-fi short with some freaky horror-ish surprises. It’s the year 2202, Earth is a poisoned wasteland and the surviving humans have traveled to another world to keep going. But now people are going missing at an alarming rate!
–Sheol – psychological horror/mind bender. Brand new short. After an internet troll interrupts a video chat, and threatens to kill me, I wake up the next morning imprisoned in a horrific death trap.
MAYBE RELEASED IN NEXT 15 weeks:
“Matthew’s Portal” (2005) a classic family mind-bender with a fun and clever story.
“Send in The Clones 2” (2002) My clones rapidly transition from laziness to rebellion.
“Duel 2030” – Recorded in 2007-2008, it’s a dark post-apocalyptic action mini-epic.
“Snow Siege” – The first of the videos I recorded with my cousins, in 2003. A kid-friendly holiday classic.
“Tinyville Disaster” (2003) – A classic comedy made with stop-motion animation.
“Fortress Siege” – a 2009 medieval comedy that is equal parts visually impressive and wackily absurd.