Website updates – using Google Fonts and other methods to improve loading times.

I’ll be implementing Google Fonts on my websites, beginning with TriumphantArtists.com, as text links, with images behind them – as opposed to using images *as* the links.  You know those buttons at the top of every page on TriumphantArtists.com?

They all look the same except for the text, and if I separate the text from the rest of the image I can use just one button image as the base for every link, thus shaving a few hundred kilobytes off the page load times.

This – and other similar optimizations – are important because they can improve bounce rates.  There are some people who visit the site for the first time, on slow connections, and immediately leave when it takes more than a second or two to load.  That’s a problem!

I’m also going to compress the main page video further too, making it a bit smaller in size.  The more I can make things load faster while still looking nice, the better!

eBay adjustment [new cheaper sale prices!]

EBAY AND ETSY PRICES LOWERED… AGAIN.

Some of my fixed price listings have been sitting for a full year without any orders.  It’s been just over a month since the last sale I made on eBay.

So – all of that considered – I think it’s a good time to lower prices a bit.

So if you’re interested in an original work by Matthew Lyles Hornbostel, now’s a good time to order one.

Most of the custom made-to-order art on my eBay shop is now 10-20% cheaper.  So go take a look!

Also – the Etsy items are also on sale still and cheaper than they were.  An automated Etsy notification was sent to me actually warning me that based on the statistics for similarly sized items in the category, “you may be substantially underpricing your work” and that most other items in my category are priced higher, and therefore able to make a viable profit.

WELL THANKS A LOT ETSY, BUT THERE IS THIS LITTLE THING CALLED A “LOSS LEADER” BUSINESS STRATEGY.

I am well aware of the fact that my prices are low and that I may be losing money on many of the items I make.  That is intentional.  I did that on eBay too for the first three years or so, so I could gain the first batch of ratings from customers and establish my shop as a credible, trustworthy venue with a positive reputation!  After that I could start to incrementally raise prices over time – while still keeping them lower than almost all other vendors’.

Quite frankly, I would rather make under $3-6/hr doing painting or pastel work, or visual effects, video editing/post, game art assets, etc – than make the same level of income doing long strings of tedious tasks like transcription of audio & video recordings for subtitles or other purposes, or repetitively tagging the content of image files on Mturk so people can search and sort through them easily [on various websites, search engines, etc].

And by the way, I HAVE done those things, and they’re a mind-numbing waste of the [creative] talent I have.  But they do pay the bills in times when nothing on my web network is selling, and they do keep the whole thing afloat and inching forward during rough stretches.  I think it needs to be clarified that such income streams, while taxed by the government, are not applicable to [paying actors].  That should have been stated in the actors’ pay post, it was a detail I overlooked… the fraction of my income generated outside of and unconnected to my web network and unrelated to creative work is not considered ‘web network’ revenue and none of that goes to cast members.

ACTORS TAKE NOTE OF THIS FINE PRINT:

This distinction matters; it means that the total revenue generated by the web network I run is the baseline that determines the size of residuals in a given year for each actor on each video or other project.

So while transcription and other similar grinding non-creative ‘in between’ work have generated around $1260/year the past three years, for me, on average… that doesn’t add onto the other income made elsewhere.

The only numbers that count for actors are the other revenue sources that now constitute the majority of my income:

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-eBay sales [avg. $360/year the last 4 years but generally trending upward over time]

-Art sales I make locally at craft fairs, or elsewhere, or on this website shop, including DVD/Blu Ray releases of video collections and video games. [booming like crazy – over $400 the last 12 months locally, but no success on this website shop yet]

-Etsy sales [none yet despite a strong effort to list items and promote them there, at really low prices.]

-third party or affiliate ad revenue if ever applicable [negligible – under $5/year the past 5 years]

-Freelance work involving creative effort; i.e. videography, vfx, 3d game assets, web graphics, previz, etc. [$240/year on average, over the past 3 years.]

-printed swag like T-shirts on Zazzle/CafePress [minimal so far]

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Do keep in mind that most of the art I’ve sold on eBay ‘made to order’ has resulted in enthusiasm, even ecstatic responses, and that if you buy something there you’re likely to be happy with it [judging from past patterns] but that while I am able to do fantastic pet portraits and landscapes, cityscapes, water scenes, still lifes, fantasy/sci-fi work, etc, lots of things I work on turn out well but portraits are a bit of a risky thing to ask of me as the depictions of the people involved will often look a bit ‘off’ from the real people I’m trying to paint/draw, despite my best efforts.

PROBLEMS PAINTING PEOPLE

It’s well known that the human face is generally the hardest image for artists to recreate correctly by hand, due to the enormous portion of our human brains that is wired specifically for the purpose of recognizing who other people are and identifying their emotional states.  Our minds are finely attuned to facial recognition of [humans] and that’s why the phenomenon of pareidolia is so common [seeing faces in randomly patterned things like clouds or wall textures] and why we can tell hundreds of people apart very easily but can’t tell individuals apart anywhere near as well when it comes to other species.  If the image of a non-human subject is very slightly off, nobody will notice.  If it’s an image of a person, though, the image will seem ‘wrong’.

For example, there’s this portrait of my sister Sarah and her new husband (they got married a few days ago – as of early June 2017 – and it was a beautiful wedding.  We jokingly called it the Sarah-mony.).  The portrayal of the couple in pastel looks a little odd and most people will say so but few can say exactly why; it simply doesn’t quite capture the appearance of the two people I was trying to depict.  It’s close but not close enough to break through beyond the uncanny qualities.

Sarah and Sean have gotten married. I recorded the wedding on video and also made this (somewhat botched) oil pastel portrait of the couple.

So yeah – keep all of this in mind.  There are amazing bargains on custom, made to order work on my eBay shop.  However, there is a risk that portraits (in particular) which I make may, despite best intentions and a lot of careful effort, may not look quite like the people I am attempting to draw.  But I’m generally getting better at it over time.

By the way, remember to take a look at my still art section on TriumphantArtists.com for other examples of the amazing affordable art I create!

And to all those of you who want to see my video work, I’ll begin posting it on a little domain I’ve acquired (HornbostelVideos.com) well before the end of summer 2017.  There’s also another new domain – SpiralSkiesGame.com – showcasing the new minigame I’ve been developing, and while nothing’s loaded onto either domain yet the websites will both become active soon enough with a bit of content at first and more posted over time.