Tag: etsy

Etsy shop is rebounding

Bouquets of paper flowers, in little mini pots. $4.49 each + shipping.

My Etsy shop was supposed to be leveling off and headed into the background, supposedly. 

I raised pricing noticeably… to the extent that the shop is not only profitable but that margin is nearly doubled. 

I also pretty much stopped promoting it with paid ad campaigns outside of Etsy.

Figured that would hold onto some of the existing, happy customer base, but not all of it, and limit the flow of new buyers, who in some cases are unpredictable, maybe difficult to deal with. 

Well, what happened wasn’t a decline or a leveling off but a boom. The existing customers pretty much all kept ordering. And the new customers kept showing up despite my removal of ads leading into Etsy, but now the customers were arriving passively through Etsy itself at increasing rates. I realized that the reason was a temporary spike in the percentage of visitors who were buying, and apparently that metric spiking led Etsy as a platform to boost my listings and their visibility, including through the Etsy search ads you cannot opt out of. Beyond all this, my revenue has almost quadrupled, hitting $50-60/week in gains due to the pricing change, the lack of ad costs, and an uptick in buyers and to a lesser extent traffic generally. And… I’m just gonna roll with it now.

Yes, I’ve gotten a Cricut. Yes, I’m releasing a line of mini floral bouquets soon and they’ll start off at $4.49 each, then probably go up a bit once there are some reviews of them piled up. Most things on my Etsy are like that – the most underpriced stuff is almost always the stuff nobody is buying or reviewing yet.

I also have a ‘Greek architecture’ papercraft kit on the way, plus extension of all existing papercraft sets to O scale and T scale in about a month, and an upcoming option for precut kits at least with N, Z scale by June.

Yes, a few new paintings are being made. That’s not high priority but it’s still going on.

Yes, there was a Cinco De Mayo sale and everything was 15% off.

Yes, there’s a Mother’s Day sale coming up really soon (May 7-15) and everything will be at least 23% off throughout it. Some items are going to be over 30% off.

No, most sales in the future won’t have discounts quite that good. 

Yes, I’m seeing 60 visitors daily on the shop lately. About half of them on any given day are probably new visitors.

Yes, I’ve had 75 people favorite the shop, up from 50 at the end of 2022.

And yes, I do have big plans elsewhere too. I’m working on some major stock media updates, for example, and a revised HornbostelVideos.com site design with a ton of additional video material, which goes live soon. 

Thanks everybody, really excited about this actually and figure it’ll be a big deal in terms of overhauling and improving existing content and adding a lot of new things too.

One more note – an eBay auction is also going on, lots of action cameras in a bundle starting at $49 with no added shipping cost. Take a look here if interested.

Reopening Etsy physical shipments?

I am considering reopening Etsy printing services during Spring 2023 after all the moving is complete, ie by May 2023.

Some caveats:

-Minimal promotion of the Etsy shop. My aim is less to aggressively expand to new buyers who may or may not be happy with my work, and instead to focus on continuing fulfilling orders for the 50 or so repeat buyers who have generally been happy with what I’ve done and are usually easy to work with. These people have asked me to return and I’m genuinely considering doing so.

I spent *hundreds* promoting my Etsy in 2022 and many of the people who were drawn in were upset with the outcome for various often finicky reasons, demanded refunds. So by limiting active promotion, I not only expect to have a higher proportion of happy customers, and fewer upset one off people, but less promotional cost as well. This all makes the shop more likely consistently profitable and well regarded even if its rate of growth is limited, for 2023.

-Other notes, I still have a Greek papercraft kit in development, and several potential paintings. So the reopened physical items are not just shipped prints, BTW, they include the papercraft and handmade art as well – and better still, other new products that may surprise everyone. The copy paper will soon have a 13*19 option, a new cutting system for arbitrary sizes of prints will soon exist, there may even be a precut option for papercraft kits* pre scored with a Cricut!

Longer term, sizes above 13*19 are also possible. That will take a while to happen though. I do have plans to someday acquire a printer capable of printing up to 24″ by 48″, among other pretty cool things.

In other news: Yes, Vivid Minigolf is moving forward, yes it will be released by end of May 2023 barring a surprise huge setback. And while I am starting off with Steam, Itch.IO, Gamejolt… I may be adding the Epic Games Store to that list. Epic’s storefront is pretty huge, they’re making entry easier for indies now, and they only take 12% of sales, vs. 30% on Steam. So they will be a serious option to look at.

Prior to any of that: March 17, that’s six days from now, is St. Patrick’s Day, and on that day, just for 24 hrs, I’ll be doing another giant bundle sale through Itch.IO. Check that out here.

That is also when something new and cool might happen – that day may yet see:

-a patch and update to the furniture collection of 3d assets. (very likely, near certain)

-some new imagery relating to Vivid Minigolf (very likely)

-maybe even the launch, finally, of a Vivid Minigolf Steam Page? (somewhat likely)

That particular sale event could be really big for a few reasons. But mainly the fact that I’ve backed it with a $20 ad campaign and also some free link building efforts – posts on social media, YouTube comments, forum signatures, etc.

There’s also a little page on this site that’s seen a hundred views to date, focused on this exact sale event:

https://www.hornbostelproductions.com/sale/

So this could get interesting. I hope it goes well.

Ending Etsy Printing Services

The shippable items on Etsy are gone and I’m sure many of you noticed that.

At the moment only digital delivery products are still present there.

Maybe you are upset by this and want them back – I may offer them again at some point but no guarantees for now. If they do reappear that might be mostly on this site (the HornbostelProductions.com shop) instead of Etsy. That would mean similar pricing but more profitability as it would be outside of Etsy’s steadily rising fee structure.

Why would I ditch an Etsy product line that was taking off and proving highly successful? Well, there are three major reasons.

  1. Etsy printing services are not super creative and not what I most want to be doing. Cutting that off allows me to focus more of my time on other projects. For example, game dev stuff, and the imminent launch of a massively expanded HornbostelVideos website.
  2. Etsy wasn’t only time consuming, it was a bit stressful trying to ship batches of packages out on a daily basis. Other (digital) products are different in that I can step back from working on them when I’m getting upset/stressed instead of feeling like I have to keep working through the misery to get stuff out for the mail truck when it swings by.
  3. Final note there is the fact that this year I’ll be moving to a new house. It’s in Sewickley, PA. So that move is going to disrupt any possible work and shipping regardless for the next 2-3 months.
  4. I don’t need the Etsy money at this point, not really. I’ve gotten a mild boost in income in spots outside of Etsy so will likely be able to leverage THAT now instead of Etsy print sales and still make nearly the same amount. It’s enough cash saved or flowing in that I am in a good spot to complete things like Vivid Minigolf. That project, has two courses I still haven’t yet built or implemented, plus various remaining minor bugs across otherwise completed ones. But if I push on that now I can definitely still get it onto Steam by mid March 2023. For various reasons, I will ignore mainstream advice relating to Steam releases. There have been talks about how ‘optimal pricing’ for indie games is $15-20. Now in this case, I don’t care if the cash coming in is ‘optimal’. I mostly just want the game to be accessible and playable for people and I want players to have fun. I considered a $5.99 price point for a while but have shifted my views on this. Current price point at launch is now likely to be in the $3 range instead.

So basically:

Vivid Minigolf launch is early 2023, on Itch.IO and Steam at a price of $2.75. It will go on sale too with increasingly solid discounts as months pass, eventually dropping as much as 75-80% off which is to say, about 50 cents. Plus there will be DLC every once in a while, at no additional cost. There will also be a free version on the game’s official site which lags roughly a year behind the paid version in content terms. And it has a few ads spaced around it on the webpage. When the game first launches that free version will have one course included, so for the first year it’s essentially a demo. But at the end of year one, by that point the Steam version will have some free DLC and the free version will lag behind said DLC and just have the core seven courses. And so on. Eventually, by 2026 or 2027, DLC updates will likely be over and the free version will fully catch up with the paid one and at that point the ‘paid’ Steam game will go freeware. It’s up to you whether paying $2.75 at launch is worth it, or under $1 about nine months after that, or NOTHING AT ALL but you would need to wait four years.

Astounding Worlds (previously Panoramic Worlds) is now set up for status as an Itch.IO and AstoundingWorlds.com exclusive, free plus optional tip on Itch.Io, and free with a few ads on the official site. That and the minigames like Spiral Skies, Easely, Eracer, and Vortex, all will go live in Summer 2023. The entire batch will be accessible for $1 on Itch (or) free with ads on the official game site in the case of Astounding Worlds.

Miniature Multiverse should be ready to launch by November 2023. It will be priced similarly to Vivid Minigolf.

After all that, who knows? I’m open to going heavily into reimagining other backburner projects from World Pinball to Isola, to a Troop 4 adventure and some fangame stuff.

But the bottom line on all of this is it’s all greenlit and moving forward faster now. I can afford to get all these projects done. Watch for exciting updates ahead!

December 2022

A quick note on what looks to be the year’s final Etsy sale.

  1. All printing services are going to be 25% off from Dec. 5 to Dec. 20.
  2. Everything else is going to be 60% off. So, paintings, papercraft kits, stock media packs… all the things people normally don’t buy. Like for example, those three widely-ignored ‘3d level / app creation’ listings where I make a 3d environment based on someone’s rough sketched layout or batch of still photos? The ones where I agree to work for just over ten hours doing that, at a pay rate of under $3 per hour for my work in texturing and 3d and gamedev level design? Yeah, it is going down to just under a single dollar per hour of my time working. I am still pretty sure nobody will pay $10 for it, because if the public still hasn’t done anything with these listings by now they likely never will. Even the cheapest one, the gallery one that takes me 4 hrs. work to do, and goes on sale for $2 or $3 now and then… I don’t think anyone will ever buy it. Please SOMEBODY prove me wrong and demonstrate that you actually realize how insanely good that pricing is given the work involved!
  3. I will post several new paintings on Etsy this month, They probably will sit there unpurchased for years. I know they’re kind of loose and impressionistic, I do get that, but at 60% off my paintings are about $1/hr pay for work involved on my part once materials are factored out. So again, ridiculous underpricing that nobody takes advantage of.
  4. I am likely to attempt jumping into some niches that are already present on Etsy because every time I attempt selling a thing that’s truly unique and exceptional value nobody wants it. So for some reason that includes paper flower stuff (at max. $8 per mini bouquet) and pop up cards (gift tags) and so on. Still, being me I couldn’t help wanting to push each category closer to realism. So the petals and leaves of my paper flowers have photorealistic printed textures on the paper, and the gift tag pop ups are going to look unexpectedly richly detailed.
  5. And a new niche that nobody has been messing with. 3d photos. I can take family photos and convert them into 3d extruded scenes using layer after layer of cut chipboard and printed photo material, to give the scene realistic depth. The depth extraction begins with AI depth map solver software and some common sense manual edits and refinements when needed, followed by a splitting of the grayscale map into roughly eight tonal sections, each with the corresponding portion of the photo separated using that depth mask. Then several hours printing, cutting, layering it all in a box. I will likely price each photo at about $8. You know the drill though, it is a thing nobody online will really ever realize is available, nobody understands it, probably nobody will ever buy it. That’s how this goes!
  6. Yes, I am going to add more papercraft kits soon, starting with a Coastal Greek kit. Think ‘Santorini’ plus a few modular ruins and you get the idea. Granted, papercraft kits have sold but my most profitable one to date has never actually turned a profit, it always costs more to promote it than the sales that result.
  7. Anything earned this December sale will be focused on setting up Christmas gifts for young children, family members that at this time I have no idea how to cover gifts for.
  8. Family and friends and scattered acquaintances in fairly large numbers may all be gifted something truly odd this year beyond typical gift items. As in: 80 or 85 % off coupons, one use only, applicable to any item on my Etsy shop ASIDE from the printing services. If that works out it could trigger a batch of sales in Jan. 2023 and perhaps some subsequent reviews, resulting in momentum finally (I hope?) for the sort of items that thousands look at, hundreds favorite, and nobody actually ever buys. Because – sometimes – the only path to getting something moving is when the price is dropped to the $1 range or lower.

I still only have six listings which are typically profitable. Six of the 50+ listings are what keep the shop viable at all. You might think with Star Seller and 275+ sales it is going well but it has the potential to expand and become popular far more broadly in 2023. And if that starts soon, it helps in other ways too. I would *love* to net $750 in sales this December to cap off the year. It would result in $200-250 in pay which would be enough not just to make the holidays better for the nephews and niece, but beyond that could push things to a stable enough start in ’23 that maybe, just maybe, you will find all those long delayed gamedev things completed and launched on Steam earlier than you now expect.

This is not over yet… indeed, I get the sense it has all barely started.

Bad news and good news despite it

I’ve been so swamped with Etsy orders some of them have been sent out pathetically late. So… of $600+ in sales this month, roughly $200 of that total will be refunded, more with orders that were over a day or two later than estimated.

This of course means all pay and profit for the month is now gone, in my attempts to resolve all the piled up complaints. The month has had well over 100 hours of Etsy work involved and I’ve earned nothing.

Upside: the buyers are generally all getting the items they ordered, even if later than is acceptable. And they get usually anywhere from 30-55% of their order value refunded in problem cases.

Downside: This consumed a lot of time and cash on my end so that now I cannot reasonably give family members a decent Christmas this year AND realistically release a debugged version of Vivid Minigolf in 2022, so that little indie game is being delayed. It is being pushed back to a projected release on Feb. 23, 2023. This lets me get that launch done right even if it is later than everyone was hoping.

I can still pledge this: HornbostelVideos.com and TriumphantArtists.com will be nicely overhauled before the end of 2022, among several other sites. And yes, I know, they were supposed to be ready in mid October. But the Etsy chaos has delayed a lot of things.

The weirdest note though here is that it seems the economy is tanking fast or something. I saw the sale activity was frenzied for the first 2/3 of October and after that just kind of… drop off a cliff the past week starting Oct. 23… which is very weird. Possibly ominous. Especially given that the Etsy shop is now set with everything 15% off or more, and yet I went full 180 from insanely overloaded with orders to suddenly wondering where everyone went as soon as the sale began.

And it isn’t like there have been a pile of bad reviews so far. I managed to resolve most complaints at least passably, and the total number of ratings has gone up 18% since the month began. They’ve been still all positive somehow.

I am really unsure what is going on here.

And if you’re wondering, delays were NOT just me overloaded with orders.

At one point the printer flat out stopped working for a while, and only printed the cyan and yellow. I tried a ton of easy, then increasingly weird long shot fixes until hitting on one that (thankfully) worked, involving temporarily dismantling some parts in the printer and using Q tips dipped in distilled water to scrub specific areas in the printer. That printer malfunction delayed a bunch of orders and is responsible for a substantial chunk of the current delays.

Otherwise, nothing extremely odd. Just a few shipping and packaging issues, including a damp package that had to be redone/reprinted at one point (got wet because USPS didn’t pick it up in a timely manner, it just sat there for hours on end and was damaged) occasional lag and freezes in Photoshop, and a ton of stress trying to clear out the (still partially present) backlog of orders.

Yes, I am pulling two all nighters this week and yes, I am finally almost caught up with every order that has been placed.

I’m really sorry about how all this has played out for everyone. I tried to handle this well but things did not work out in anything close to an ideal way and I apologize for all the terrible missteps I have made here.

Update – new art, new listings and a big sale boom from Thanksgiving through Dec. 20.

Thanksgiving to Christmas:

15-20% off all printing services

40-50% off papercraft and handmade art on canvas

60-70% off digital products.

PLUS – extra 10% off orders above $35 WITH free shipping included too!

Or if the order is over $50 in value, the extra 10% savings grows to 15% (!) making this the best pricing on large orders in a LONG time. 35% off big print orders potentially!

I’ve run through a few tough challenges in October, order pileups and scattered delays, refunds, even fully replacing my printer. But now things are finally running smoothly again and I am so excited about how the future looks here. 🙂

https://www.etsy.com/shop/MatthewLHornbostel

Etsy status in October 2022 + other notes

Another week, another Etsy sale. Most of the time *something* is on sale on Etsy even if not the most popular items (ie printing services) and that’s intentional, it’s a rotation of items on sale from week to week. Some weeks multiple categories are discounted and on holidays everything is discounted HEAVILY. This October has been an anomaly: more sales made the first half of October 2022 than the first half of the year 2021. A twelvefold increase in frequency of sales! That of course makes it something of a challenge to keep up. I try to get every order out on time of course but occasionally things do arrive late especially during sale events or when a HUGE order has been placed.

This month has seen $450 in sales and it hasn’t even hit the halfway mark!

So that is astounding, even if 67-72% of it is getting eaten up by materials and shipping supplies and so on. I even am releasing new print products now like (very cheap, my cheapest material) prints on copy paper and small print items like bookmarks!

The Halloween rush is going to be deranged in its level of activity. I’m pretty sure of that. I am of course setting a lot of other tasks aside to stay focused on fulfilling Etsy orders for the rest of October. A few things still get some attention though – one being the ongoing work on Vivid Minigolf. I aimed for a ‘late 2022’ release and still am hoping to get that done successfully.

Southwest desert course in Vivid Minigolf
Japanese Garden minigolf course (most of it visible, anyway – the image is cropped, not just resized)

Any success via Etsy will slow down the first release of the game slightly but will also give it a stronger shot at visibility when it does get released. Right now I’ve built courses, implemented features, am actively debugging the game… all the mini supply materials involved were covered months ago, the software side of things and the Steam fee are covered too. But that leaves me with a bit of a challenge in gaining publicity at time of release.

Should Halloween prove effective in generating sales activity, it will give me a bigger promotional budget to work with which in turn may have a multiplier effect if used well, in that this title might appear somewhere on the lists of popular releases. Ideally first page of Itch with no scrolling down the list, maybe a bit of scrolling on Steam but not too much? That kind of thing helps people notice that a game exists! I will be messaging a (fixed) list of Youtubers and game news sites with download keys, of course, and my policy is not to hand out keys to anyone not on that top-100 list. I know random people will claim to be a popular Youtuber, ask for free keys, and then resell them on the cesspool that is G2A, it’s a common tactic. I’m just not going along with that, in general.

Other than the PR kit, the key distribution / mailing effort… a better YouTube trailer and more and more gameplay clips by time of launch… and my ongoing manual commenting on minigolf related videos on YT (I think I’ve linked to the game project on something like a hundred of the more popular YouTube minigolf videos at this point) I will also run a massive $150+ ad campaign across Google/YouTube, several banner ad networks, Twitter ads, Facebook/Instagram, and Bing/Yahoo search. I have already fine tuned with the initial $25 – am confident I can make over 5 million (generally, relevant) people aware that this game exists when it launches. This is in terms of *impressions* of course and it will probably translate to at most 1% of that group clicking through, and probable 1-3% of that 1% buying the game. In theory, then, we’re talking 500-1500 sales over time which… anything in that range would be amazing if it pans out. We are talking $1000-3000 there, factoring in the reality that many of the buys will be during sales and that Valve gets a 30% cut.

If that happens though, great potential for free updates over that first year of release. The core seven courses only involved $500 in materials, $200 in Steam submission and software expenses specific to the project, $150 or more promoting the thing at launch. Not to mention hundreds of hours of work as an indie with no actual pay rate.

So if this goes well, great! The target of $1000 in sales pretty much means breaking even on this project, and every $1000 or so above that means maybe some new features added, and an extra 5-6 courses posted in a free update to all players who bought the game.

I have thoughts about revising the game features to include, for example, randomly mixed 18-hole courses. Either a front nine/ back nine selectable combo or just 18 completely randomly selected holes. That is one of those things which would involve a lot of reworking of code to implement (like online multiplayer functions, multiplayer beyond hotseat) but which I would like to do in an update in early 2023. I also want to port this to mobile devices, touchscreen UI and all that. And I want to build AI opponents somehow as an option, even though that is tricky to do well.

I get it, you would all prefer these features exist at the outset. But I am a solo indie game developer. It takes time and cash to add all of this. I don’t have immense resources going in and I am hoping you all understand this. A game with a dev budget below $1k and an unpaid solo dev, is not going to be the most impressive thing ever, but if there is an audience for this, if people buy it and are patient, I will take that support seriously and do what I can to build amazing things with it in the next year.

Links relating to all of this:

http://www.vividminigolf.com

https://www.etsy.com/shop/MatthewLHornbostel

Thanks for everything!

Vivid Minigolf moving forward

More news and an updated site design will arrive soon, but for now just know that the project is making massive progress.

Vivid Minigolf – winter course, WIP
Main menu – Vivid Minigolf free version, feature limited [WIP]
Vivid Minigolf – first hole of the first [flower garden] course in the free demo.

In other news: The Etsy Labor Day sale is active. (Until the end of Sept. 10)

  • Everything 15+% off, some items up to 50% off!
  • Over 100 reviews of the shop now
  • Over 210 sales have been made to date
  • $2 of every $10 in sales go to worthwhile charitable causes during this sale in particular.
  • Anything somehow earned [despite] discounts and donations, will help get Vivid Minigolf launched successfully before the end of November 2022.

There’s also a sale on matthornb.itch.io if you’d prefer that.

Web Network overhaul [late July 2022]

I used to *still* be renewing some of my domains through HostGator still (because those jerks won’t let me transfer them, and now their system’s so broken that the ability to renew the domains no longer exists in any functional form.)

So the reality here is that many of my domain names will be expiring over the next few months.

New (replacement) domain names will be announced here later but for now I’m keeping the new names quiet until they’re successfully registered. Keep in mind though that some of the core domains remain, including HornbostelProductions.com, HornbostelVideos.com, and TriumphantArtists.com. Those three I can guarantee will not change.

As far as the web network in general, I intend to redesign pretty much every single site in it over the next month. I’m already starting that process with what will be the replacement for RedeemerDocumentary.com, RedeemerChurch3d.com [domain acquired, site not all there yet]. This site will now be focused less on any history I had with that or other churches, and more on the 3d reconstruction project related to the church structure.

HornbostelVideos.com will be reworked with WordPress and will look a lot more YouTube-y with a far more modular layout that will make it simpler for me to integrate new video content there periodically over time.

Many of my domains will soon face other changes as well – more consistent and faster-loading banner ad code for example, integrated into [nearly] every page of the network with only a few exceptions. I’m well aware that despite all odds, some of my sites, this one included, are in the top 2 million most visited on the entire internet, according to the likes of Alexa, and should [in theory] be generating a few dollars/day per site, just by existing, and having a few ad slots on them. And as much as I dislike that, I’ll be going along with it, though I will try to minimize the disruptiveness of such ads. No pop-ups or pop-unders, just an embedded banner here and there. If this succeeds to any reasonable extent, it might be key to making the likes of HornbostelVideos.com viable. I have a plan in place for releasing almost my entire past video library there, and that plan should finally be live later this month [here’s hoping, anyway]

Other key updates? Etsy has stabilized nicely, and the shop there continues to gain ground with over 80 positive reviews, and I’ll be posting a few new paintings and other things there soon even though it’s obvious that the affordable printing services are mostly what is successful there. Itch.IO is starting to boom but the July 4th promo did not have the viral impact I hoped it would – I had $25 worth of gift cards ready to hand out and… people didn’t do what was needed to claim them. All the same, the core campaign did draw a few hundred people to the shop and resulted in a small number of sales. So hopefully, things will continue to grow there, and I do have three ratings/reviews there now so the shop is developing a positive reputation finally instead of the ‘no reputation at all’ it had for years. I’m still trying to get a list of things out there by end of summer, including two new VFX packs and a texture collection, more 3d assets, maybe even a game or two if things go smoothly enough.

My sister Katie is running a Kickstarter and I edited the video promoting it for her. You can check that out here: https://www.kickstarter.com/projects/debutworshipalbum/debut-worship-album-and-music-video

March 2022 update

Right now, my Etsy shop is facing a mess. There are so many people who have placed orders the last month that it reached a point where I was entirely unable to keep up.

The result? Many orders delayed and often partially or fully refunded as apology. By Mar. 20, 2022, the shop was closed, ‘on vacation’ and my message saying why was fairly blunt. It was mostly due to the overwhelming surge of sales that had finally hit a tipping point – I could not keep up even with repeated all nighters. The stress, sleep loss, etc, causing tears coming and going in waves and eventually, at a certain point, thoughts about suicide.

So the shop got shut down for a temporary span, which let me scramble to wrap up all the backlogged and often very delayed orders. When will this Etsy shop reopen? Maybe mid April roughly. The refunds to impatient buyers have erased all gains for March 2022. Hundreds of hours of effort and nothing earned, a pretty typical fail for me really historically. When the shop reopens, it will have prices that are typically 10-15% higher. That may make it sustainable, for a while longer, maybe. But the pricing has been increased 2-3% a month each month since November and still every month has more customers place orders there than the month before. 2022, the three months of madness so far, saw more sales on Etsy than the six preceding years of sales combined.

I will not meaningfully discount or set sales there again for some time.

Itch.Io, however, will be seeing a deep sale for Easter 2022. I hope that it goes well, certainly I have indications that itch is the next Etsy for me finally, just as Etsy promised to be my ‘next eBay’.

It is a recurring pattern, where I promote a shop and its stellar array of unique, labor intensive, and insanely underpriced products incessantly for years and have tens of thousands of visitors and not one buys a damn thing until at some point one person does and reviews what was purchased. Then another, then another. With rising frequency and fervor, this escalates extremely rapidly. I start steadily raising prices and it still continues exploding exponentially. At some point I become swamped and maybe, even have to shut the shop down or at least most of the listings to save my sanity, any shred of it still there.

I think eBay hit that crisis point at least a little slowly. Etsy it happened faster.

I have 410 positive ratings on eBay, 74 positive now on Etsy. Two now on itch.io. No negative reviews anywhere on any of the shops I have run, aside from a single bad rating that changed following a full refund and apology.

eBay crashed and burned in early 2020, Etsy may still fall apart this year…

Itch hasn’t even exploded much quite yet. But it may very soon now that the first couple ratings are there, because usually on my shops that’s when things start escalating faster and faster. Some of you should seriously grab that stuff while the entire contents of the shop are on sale, all bundled for a single dollar, before I am possibly forced to begin raising the prices like what I did on Etsy… and eBay before that. Just pointing this out…

Visit the itch shop maybe during the next (Easter – April 14-17, 2022) sale when it is all still hitting over 90+% off discounts. There is an amazing bundle arriving soon.

https://itch.io/s/68881/easter-2022-80-off-everything

Etsy breakthrough!

My Etsy shop from 2011-2018, zero sales. 2019, one sale and a positive review which I was quite grateful for. 2020, nine sales. 2021 prior to November, 16 sales. Then came this month, seven sales just this month! And ten reviews now too, all of them glowing five-star reviews!

Now, given enough time it could still unravel due to unreasonable behavior by enough buyers like my eBay shop has. On eBay circa 2020 I pretty much gave up on that… eBay by 2020 I spent hundreds of hours working and was losing money doing so, due to a combination of a flawed and overly generous and too trusting, business model and an alarmingly high proportion of unreasonable customers who were essentially trying to scam me. They would order a personalized artwork, when it arrived they would claim it was damaged or that it was not what they wanted, and threaten to give a scathing review unless there was a full refund. I kept my 100% positive feedback score but only because I was caving to all of these people. It sucked and it has caused me to make three clear determinations – one being no more time consuming personalized art for buyers in most cases unless the buyer has proven exceptionally reasonable through a series of previous orders. Two, is that eBay’s become too much of a cesspool and I don’t want to be an art seller there anymore, though occasionally I still use the platform to buy and sell other things. Three, that I need to enact refund policies that are not excessively trusting and generous, and price just enough profit margin in to survive and still profit despite the few who do still somehow manage to exploit me.

I still believe most buyers are genuine. I still charge less than a typical vendor, and my effective pay per hour remains well below minimum wage doing this. But it’s now not so low that it can be entirely cancelled out for the entire year if a few sales go sideways!

I was not convinced to set the current boundaries because of my own greed or any such thing. Actually, what finally convinced me to do it was the well being of the customers, who wanted timely response and delivery, wanted a growing roster of promising new products from me, wanted my venue to survive and grow because that was good not just for me but for them! And if the shops don’t remain viable that all goes down the tubes so… there is good reason to do what I need to do to make this all sustainable and able to expand.

I have a TON of new things I want to do in the near future. Not all of them make sense as Etsy products but many do. Some – digital games and gamedev asset packs, mainly – are going to be launched mainly on Itch.IO instead, or even Steam. But Itch.IO, despite longstanding efforts to gain reviews and sales there, has yet to really be viable. My Itch.IO profile still lacks the key first review or reviews which is perhaps necessary to get momentum going there.

So here is the plan for late 2021:

-games, a few of my small or midsized projects, will launch on Itch and Steam by end of year. That will likely drive activity to my Itch profile more than asset packs ever could. And it is something I’ve been working towards for an awfully long time regardless.

-asset packs shifting to become accessible outside Itch.IO, including Unity Asset Store submissions and a big complete asset pack collection on DVD and digital download, posted as a product on Etsy.

-Etsy things that are working will be built further if the prints continue to sell well, more print product options, like glossy photo prints, prints on normal weight copy paper, more size options, etc. Likewise, even more colorful and charming miniature papercraft kits based on even more architectural styles.

-sales will continue on Etsy. November 17-30 is now a planned sale range and all the papercraft items will be 40% off, all the other items 25% off, so should be pretty amazing. And there will be another sale leading into Christmas, if you want to cut shipment of things that close! (Dec. 10-18, 2021)

-sales also on Itch.Io. As in… Nov. 20-30, and Dec. 20-Jan. 2, 2022. So that is also going to happen.

As usual, here are the links:

https://www.etsy.com/shop/MatthewLHornbostel/

https://matthornb.itch.io/

Thanks for reading!