Tag: handcrafted

Halloween sale, a victim of its own success

WHAT HAPPENED:

The Halloween sale resulted in a huge surge of activity, even entirely unprecedented, by the time it ended [midnight, Oct. 31] with multiple new orders showing up every hour in the last six or seven hours of [Halloween] and that settled down a few days later, to a somewhat normal level of activity by Nov. 5-6. Even Nov. 1-4 though saw highly elevated levels of activity AFTER the sale had ended – anywhere from 6-10 orders placed daily on top of the nearly 20 orders on the final sale day itself.

I managed, in short, nearly a thousand dollars in transactions in ONE WEEK. Sounds great, right?

No. It was largely a cataclysmic disaster.

The reason why is simple: I cannot fulfill more than 4 or 5 large orders per day. The time in a day to do more than that simply isn’t there – I’ve spent about a hundred hours working on turning around orders since the morning of Oct. 31st to the morning of Nov. 9. Like every waking hour. Only now – on Nov. 9, have I finally caught up on shipments.

So… about 50 orders from Oct. 31 to Nov. 6. Most fell several days behind on shipment, some painfully more than that. I opted for a first in, first out fulfillment pattern for the most part. Which meant, in general, nearly all orders were shipped late, especially those that were in or near to, the end of Oct. 31 or Nov. 1 timeframe. Lots of those took about a week or so to ship. Way beyond the ‘3 business dyas’ claim that has typically applied on the shop in the past.

As a result: About a dozen orders fully refunded, another 20 or so saw shipping upgrades to make up for lost time.

I have actually lost a bit at this time in all, in the wake of a sale that was supposedly a dramatic success with $900+ in orders, and a hundred or so hours of work on my end. It comes out to around -$.0.39 in net gain per hour worked. It’s entirely unsustainable. The last ten days, fielding upset messages regarding delays, printing large batches of things and packing and shipping. And I was not making money doing any of this. I lost money on a ten day stretch during which this stress consumed the entire ten days.

Shipping was another issue. I had set up an account on Stamps.com, but had issues integrating it with Etsy which meant tracking I saw had to be copied to customers, but perhaps more significantly, not only did buyers not immediatly see shipment had occurred, Etsy itself as a platform failed to see the fact as well, so as a reuslt of both this – widespread shiping delays and issues – and gaps/lags in communication, among other difficulties keeping up, I have lost ‘Star Seller’ designation on Etsy moving forward. Which is deserved, I get it.

I tried, I worked my butt off the last ten days, but even so… maybe not enough. Should I have gone without sleep? Maybe. But that’s not sustainable. Will I get a pile of mixed or negative ratings in the next few days? Likely. I understand why. I tried to communicate but did not always do that often enough given the sheer volume of messages. I tried to turn all the orders around but again, just too many in too short a timeframe.

SO WHAT WILL HAPPEN NOW:

-I’ve adjusted pricing upward on bookmarks, at least… the bookmarks that allow customization to be requested from me. Simply put, there are buyers who request a lot of Photoshop editing and various design ideas be pursued, in various directions, on bookmark designs before they choose a design they like and that moves forward. That sort of order always is more time consuming for me than a simple customer who says, “I have a design already, that I made myself, can you print it on some bookmarks?” So the two types of situations are now being made two separate listings, and the more difficult of the two is roughly $8 more expensive in general. The bookmarks had exploded from a completely unknown listing four months ago to – as of the past month – 45% of sale activity. So adjusting even this one thing will solve a lot.

-Aside from that one price increase in one of the two parts of a product split, all items in general besides tyhe bookmarks are 4% more expensive from here on out – another slight incremental price increase along with others over the last few years. Pricing increases, broadly, aren’t meant to punish buyers, but they do filter out a few of those who aren’t serious and allow me to keep up with the buyers who remain after that.

-I’ll be reducing the discounts on Thanksgiving/Christmas sales to minimum. Sales during holidays are always crazy and the 30% off or more across the board over Halloween caused a deranged mass of acitivity, Plans now: small sales on holidays, bigger sales during otherwise slow stretches, and a word of advice to buyers in general, is please DO NOT WAIT TO THE FINAL HOUR OF THE FINAL DAY OF EVERY SALE! That happened with the Halloween sale, people who ordered during the first four or five days of it usually got their orders deliverd on time, those who waited to the end right before it was over, saw massive delays because EVERYONE was doing the exact same thing. Basically I’d like to even out orders over time. So… watch for the bigger sales to occur here and there in times of 2024 when nothing whatsoever seemingly justifies them. Like, the stretches where no holidays are present, might see surprise discounts of 30-45% on things. But don’t be shocked or whatever, when the Thanksgiving and Christmas sales end up having milder discounts of 10-20%. It’s all some sort of attempt on my part to even out patterns of purchasing activity over the long term.

TLDR: Only place orders during the Thanksgiving/Christmas sales if you want things before Christmas. If the item is not time-sensitive, consider waiting to early 2024 as there will be deepr discounts during otherwise slow spans then. Definitely DO not wait til the end of sale events either. You might get caught up in a nightmare of the “Halloween 2023′ sort where your item arrives a week later than is initially estimated. THIS WILL BE A RISK PRIOR TO CHRISTMAS!

I’M NOT GIVING UP ON ETSY but am definitely learning – the hard way! – from mistakes!

I’m really sorry to everybody who saw their packages delayed. I am. Some of them haven’t even reached the buyers yet even if they are one the way now as of this morning or some other point over the past few days.

Revised sale planning:

Nov. 10-14, Pre-Thanksgiving sale – 10-25% off most items.

Nov. 22-Dec. 6, Pre-Christmas sale, 10-15% off most items.

Jan. 1-10, New Year’s sale, 20-40% off most items.

AGAIN, HERE’s the ETSY LINK:

https://www.etsy.com/shop/MatthewLHornbostel

Halloween Etsy sale active!

In acknowledgement of the fact that the October Halloween sale is going on, and that all Etsy items are temporarily 30+% off, I’ve updated the sale info page of this site accordingly:

Astonishing Etsy Bargains! (hornbostelproductions.com)

It seems to be a big deal somehow – 90 people, sometimes over a hundred, are showing up each day now that the sale’s begun. And yes, this sale event encompasses my birthday. I’m turning 37 this October. I’m getting old.

If you want this to be a good birthday for me, or a good Christmas for my family, or you just want to make me able to donate more to *actual* worthy causes, want to help with my launching of more completed projects (videos, video games, stock media packs, new print products, papercraft sets, whatever it is I’m doing or working on that’s going to make backing the shop worthwhile in your eyes, well, you can get some AWESOME discounts right now on a wide range of things you’ll love to have, while also helping me to further goals I care about and that will assist my family, friends, and the world.

MatthewLHornbostel – Etsy

Thanks so much, everyone!

Here are some greeting cards that are one of the many things on sale that’ve taken off suddenly like crazy despite the fact that I only released them very recently. These big, glossy greeting cards are currently a dollar each:

One dollar per card! Less for a three-pack! And I’ll include an envelope with any future cards in the mailer, a big one that can hold what is admittedly a larger than typical Christmas card.
Just released, nobody’s bought one yet, but these 6″ by 9″ sticker name tags (for trick or treaters) are on sale under $1 each. They can have whatever name[s] and text color you want, so easy stuff for tacking onto a candy container for people on the street to identify the name of your little ghost/goblin if that’s useful.
It astonishes me just how rapidly this listing took off. There are a dozen people with custom bookmarks in cart at the moment, on my Etsy shop. But not too hard to understand why. A lot of people want custom bookmarks and either have their own designs or want one put together. And at under $1 for a bookmark plus shipping, the current sale pricing on this listing is really hard to ignore. The prices even drop steadily from there as the number of copies rises, currently going under $0.40 per bookmark (!) with sufficient volume, during the sale.
Also, there’s a super-colorful preset batch of bookmarks, with my own archive of art paintings printed differently on front and back of eight. No customization but it’s under $1.50 during this sale – for a set of EIGHT of these art bookmarks.

The four above examples? They’re just a few of the 50+ active listings. Seriously, go look at the shop right now, it’s crazy how good the pricing is on everything for the rest of October 2023.

https://www.etsy.com/shop/MatthewLHornbostel

A recently posted new painting. Acrylic on canvas. Mojave desert imaginary scene. On sale, 45% off. $15 + shipping.
The best ‘promotional boost’ package there, is now on sale at just $45. That bundle includes a shipment of 250 double-sided business cards with your design or a custom one built in Photoshop based on your input, hundreds of custom flyers, plus an online promotion to 75,000+ people via search and banner ads, from someone who actually has some experience in making that stuff work in finding people. I mean, you ran across my site, didn’t you? 😉

The stock media stuff has struggled out of the gate – there’s a scathing review of the video VFX pack which ultimately has been pulled off the shop to be redone completely at some point. The textures have some (far fewer, but some) issues as a collection too, but a HUGE update’s due to the collection within the next 20 days. An update that’s been in the works seemingly forever but… it involves over a hundred more materials and scattered enhancements to the first thousand textures in the collection which bring those up fully to modern standards. As PBR surfaces, they’ll just look better, which has to do with a ton of careful manual editing I’m doing, and some clever cutting-edge AI processes for upscaling and depth solving. As for the video (VFX) collection and that – the only negative review I have on my Etsy account out of 180+ total reviews… yeah, it’s true, many of those clips are pretty much unusable these days. Standard-def footage is useless to many video editors and is, as stated, blurry. Set aside the several ‘shaky’ clips that are not easily usable for that reason and the main issue is resolution/blurriness of the bulk of the material. You all, I spent a few hundred $ shooting all that stuff but much of it is years old. Like, in some cases, as old as 2011-2013. So yeah, the budget-range cameras of that era were not good enough to grab footage useful by modern standards. It’s why much of that stuff’s gone freeware at this point on https://matthornb.itch.io [the TACC2018 page] and I hope you don’t hold that older video material against me.

That said: I am working towards some modern 3d rendered physics-sim elements in 4k so hopefully when that is out it’ll make up for the flaws of the old stuff. Well, that and the texture and 3d asset pack updates inbound.

And I’m still working on a HornbostelVideos website update and it’s been slow in coming but I think I’ve got the design right this time. It’s a very tricky thing, setting up a video site that needs to not only hold close to a hundred videos with room to grow from there, but in a way that is intuitive to navigate AND has to be responsive, i.e it must read clearly even on a cheap phone screen that’s as little as 300-400 pixels wide. I’ve currently got the new design set up to look good on low res screens, medium res, and high res full-HD. I won’t advise you to watch on your phone, I’d prefer a good tablet or iPad or a desktop/laptop but people do watch stuff on phones and I have to be able to handle that!

News on numerous fronts will be posted here between now and the end of 2023. Keep an eye out for cool stuff. That’s all for now I guess.

Quick note – July 2023

Etsy July 4 sale is over.

But there are still deals to be had on my Etsy shop for those willing to place a larger order. Right now until end of July, the following rules apply shop wide:

10% off all orders over $20.

15% off all orders over $30.

Free shipping on all orders over $35 (this has been true for years and will remain true after July)

20% off all orders over $45.

25% off orders over $60

30% off orders over $75.

If you want to buy a ton of items – custom print orders of large scale, etc, this is a good opportunity to do so.

When this July opportunity is over, we’ll head into August and throughout August the deal shifts into a similarly experimental ‘flash deal mode’ – daily deals become the norm – with a random number generator picking five really random listings to discount by equally random amounts anywhere in the range from 5-55%. Every night at midnight the set of discounted listings will change. Could be fun and if you time it right it’s entirely possible you could nab a ridiculous deal on an item you want at some point that month!

Finally, early September is Labor Day sale time, and *everything* will be over 15% off. Exact numbers TBD but… certain listings that have gone nowhere for a long time will see drastic discounts of up to 70%. That is pretty nuts!

https://www.etsy.com/shop/MatthewLHornbostel – once again, here is the Etsy link.

Etsy shop is rebounding

Bouquets of paper flowers, in little mini pots. $4.49 each + shipping.

My Etsy shop was supposed to be leveling off and headed into the background, supposedly. 

I raised pricing noticeably… to the extent that the shop is not only profitable but that margin is nearly doubled. 

I also pretty much stopped promoting it with paid ad campaigns outside of Etsy.

Figured that would hold onto some of the existing, happy customer base, but not all of it, and limit the flow of new buyers, who in some cases are unpredictable, maybe difficult to deal with. 

Well, what happened wasn’t a decline or a leveling off but a boom. The existing customers pretty much all kept ordering. And the new customers kept showing up despite my removal of ads leading into Etsy, but now the customers were arriving passively through Etsy itself at increasing rates. I realized that the reason was a temporary spike in the percentage of visitors who were buying, and apparently that metric spiking led Etsy as a platform to boost my listings and their visibility, including through the Etsy search ads you cannot opt out of. Beyond all this, my revenue has almost quadrupled, hitting $50-60/week in gains due to the pricing change, the lack of ad costs, and an uptick in buyers and to a lesser extent traffic generally. And… I’m just gonna roll with it now.

Yes, I’ve gotten a Cricut. Yes, I’m releasing a line of mini floral bouquets soon and they’ll start off at $4.49 each, then probably go up a bit once there are some reviews of them piled up. Most things on my Etsy are like that – the most underpriced stuff is almost always the stuff nobody is buying or reviewing yet.

I also have a ‘Greek architecture’ papercraft kit on the way, plus extension of all existing papercraft sets to O scale and T scale in about a month, and an upcoming option for precut kits at least with N, Z scale by June.

Yes, a few new paintings are being made. That’s not high priority but it’s still going on.

Yes, there was a Cinco De Mayo sale and everything was 15% off.

Yes, there’s a Mother’s Day sale coming up really soon (May 7-15) and everything will be at least 23% off throughout it. Some items are going to be over 30% off.

No, most sales in the future won’t have discounts quite that good. 

Yes, I’m seeing 60 visitors daily on the shop lately. About half of them on any given day are probably new visitors.

Yes, I’ve had 75 people favorite the shop, up from 50 at the end of 2022.

And yes, I do have big plans elsewhere too. I’m working on some major stock media updates, for example, and a revised HornbostelVideos.com site design with a ton of additional video material, which goes live soon. 

Thanks everybody, really excited about this actually and figure it’ll be a big deal in terms of overhauling and improving existing content and adding a lot of new things too.

One more note – an eBay auction is also going on, lots of action cameras in a bundle starting at $49 with no added shipping cost. Take a look here if interested.

Reopening Etsy physical shipments?

I am considering reopening Etsy printing services during Spring 2023 after all the moving is complete, ie by May 2023.

Some caveats:

-Minimal promotion of the Etsy shop. My aim is less to aggressively expand to new buyers who may or may not be happy with my work, and instead to focus on continuing fulfilling orders for the 50 or so repeat buyers who have generally been happy with what I’ve done and are usually easy to work with. These people have asked me to return and I’m genuinely considering doing so.

I spent *hundreds* promoting my Etsy in 2022 and many of the people who were drawn in were upset with the outcome for various often finicky reasons, demanded refunds. So by limiting active promotion, I not only expect to have a higher proportion of happy customers, and fewer upset one off people, but less promotional cost as well. This all makes the shop more likely consistently profitable and well regarded even if its rate of growth is limited, for 2023.

-Other notes, I still have a Greek papercraft kit in development, and several potential paintings. So the reopened physical items are not just shipped prints, BTW, they include the papercraft and handmade art as well – and better still, other new products that may surprise everyone. The copy paper will soon have a 13*19 option, a new cutting system for arbitrary sizes of prints will soon exist, there may even be a precut option for papercraft kits* pre scored with a Cricut!

Longer term, sizes above 13*19 are also possible. That will take a while to happen though. I do have plans to someday acquire a printer capable of printing up to 24″ by 48″, among other pretty cool things.

In other news: Yes, Vivid Minigolf is moving forward, yes it will be released by end of May 2023 barring a surprise huge setback. And while I am starting off with Steam, Itch.IO, Gamejolt… I may be adding the Epic Games Store to that list. Epic’s storefront is pretty huge, they’re making entry easier for indies now, and they only take 12% of sales, vs. 30% on Steam. So they will be a serious option to look at.

Prior to any of that: March 17, that’s six days from now, is St. Patrick’s Day, and on that day, just for 24 hrs, I’ll be doing another giant bundle sale through Itch.IO. Check that out here.

That is also when something new and cool might happen – that day may yet see:

-a patch and update to the furniture collection of 3d assets. (very likely, near certain)

-some new imagery relating to Vivid Minigolf (very likely)

-maybe even the launch, finally, of a Vivid Minigolf Steam Page? (somewhat likely)

That particular sale event could be really big for a few reasons. But mainly the fact that I’ve backed it with a $20 ad campaign and also some free link building efforts – posts on social media, YouTube comments, forum signatures, etc.

There’s also a little page on this site that’s seen a hundred views to date, focused on this exact sale event:

https://www.hornbostelproductions.com/sale/

So this could get interesting. I hope it goes well.

December 2022

A quick note on what looks to be the year’s final Etsy sale.

  1. All printing services are going to be 25% off from Dec. 5 to Dec. 20.
  2. Everything else is going to be 60% off. So, paintings, papercraft kits, stock media packs… all the things people normally don’t buy. Like for example, those three widely-ignored ‘3d level / app creation’ listings where I make a 3d environment based on someone’s rough sketched layout or batch of still photos? The ones where I agree to work for just over ten hours doing that, at a pay rate of under $3 per hour for my work in texturing and 3d and gamedev level design? Yeah, it is going down to just under a single dollar per hour of my time working. I am still pretty sure nobody will pay $10 for it, because if the public still hasn’t done anything with these listings by now they likely never will. Even the cheapest one, the gallery one that takes me 4 hrs. work to do, and goes on sale for $2 or $3 now and then… I don’t think anyone will ever buy it. Please SOMEBODY prove me wrong and demonstrate that you actually realize how insanely good that pricing is given the work involved!
  3. I will post several new paintings on Etsy this month, They probably will sit there unpurchased for years. I know they’re kind of loose and impressionistic, I do get that, but at 60% off my paintings are about $1/hr pay for work involved on my part once materials are factored out. So again, ridiculous underpricing that nobody takes advantage of.
  4. I am likely to attempt jumping into some niches that are already present on Etsy because every time I attempt selling a thing that’s truly unique and exceptional value nobody wants it. So for some reason that includes paper flower stuff (at max. $8 per mini bouquet) and pop up cards (gift tags) and so on. Still, being me I couldn’t help wanting to push each category closer to realism. So the petals and leaves of my paper flowers have photorealistic printed textures on the paper, and the gift tag pop ups are going to look unexpectedly richly detailed.
  5. And a new niche that nobody has been messing with. 3d photos. I can take family photos and convert them into 3d extruded scenes using layer after layer of cut chipboard and printed photo material, to give the scene realistic depth. The depth extraction begins with AI depth map solver software and some common sense manual edits and refinements when needed, followed by a splitting of the grayscale map into roughly eight tonal sections, each with the corresponding portion of the photo separated using that depth mask. Then several hours printing, cutting, layering it all in a box. I will likely price each photo at about $8. You know the drill though, it is a thing nobody online will really ever realize is available, nobody understands it, probably nobody will ever buy it. That’s how this goes!
  6. Yes, I am going to add more papercraft kits soon, starting with a Coastal Greek kit. Think ‘Santorini’ plus a few modular ruins and you get the idea. Granted, papercraft kits have sold but my most profitable one to date has never actually turned a profit, it always costs more to promote it than the sales that result.
  7. Anything earned this December sale will be focused on setting up Christmas gifts for young children, family members that at this time I have no idea how to cover gifts for.
  8. Family and friends and scattered acquaintances in fairly large numbers may all be gifted something truly odd this year beyond typical gift items. As in: 80 or 85 % off coupons, one use only, applicable to any item on my Etsy shop ASIDE from the printing services. If that works out it could trigger a batch of sales in Jan. 2023 and perhaps some subsequent reviews, resulting in momentum finally (I hope?) for the sort of items that thousands look at, hundreds favorite, and nobody actually ever buys. Because – sometimes – the only path to getting something moving is when the price is dropped to the $1 range or lower.

I still only have six listings which are typically profitable. Six of the 50+ listings are what keep the shop viable at all. You might think with Star Seller and 275+ sales it is going well but it has the potential to expand and become popular far more broadly in 2023. And if that starts soon, it helps in other ways too. I would *love* to net $750 in sales this December to cap off the year. It would result in $200-250 in pay which would be enough not just to make the holidays better for the nephews and niece, but beyond that could push things to a stable enough start in ’23 that maybe, just maybe, you will find all those long delayed gamedev things completed and launched on Steam earlier than you now expect.

This is not over yet… indeed, I get the sense it has all barely started.

Vivid Minigolf moving forward

More news and an updated site design will arrive soon, but for now just know that the project is making massive progress.

Vivid Minigolf – winter course, WIP
Main menu – Vivid Minigolf free version, feature limited [WIP]
Vivid Minigolf – first hole of the first [flower garden] course in the free demo.

In other news: The Etsy Labor Day sale is active. (Until the end of Sept. 10)

  • Everything 15+% off, some items up to 50% off!
  • Over 100 reviews of the shop now
  • Over 210 sales have been made to date
  • $2 of every $10 in sales go to worthwhile charitable causes during this sale in particular.
  • Anything somehow earned [despite] discounts and donations, will help get Vivid Minigolf launched successfully before the end of November 2022.

There’s also a sale on matthornb.itch.io if you’d prefer that.

Web Network overhaul [late July 2022]

I used to *still* be renewing some of my domains through HostGator still (because those jerks won’t let me transfer them, and now their system’s so broken that the ability to renew the domains no longer exists in any functional form.)

So the reality here is that many of my domain names will be expiring over the next few months.

New (replacement) domain names will be announced here later but for now I’m keeping the new names quiet until they’re successfully registered. Keep in mind though that some of the core domains remain, including HornbostelProductions.com, HornbostelVideos.com, and TriumphantArtists.com. Those three I can guarantee will not change.

As far as the web network in general, I intend to redesign pretty much every single site in it over the next month. I’m already starting that process with what will be the replacement for RedeemerDocumentary.com, RedeemerChurch3d.com [domain acquired, site not all there yet]. This site will now be focused less on any history I had with that or other churches, and more on the 3d reconstruction project related to the church structure.

HornbostelVideos.com will be reworked with WordPress and will look a lot more YouTube-y with a far more modular layout that will make it simpler for me to integrate new video content there periodically over time.

Many of my domains will soon face other changes as well – more consistent and faster-loading banner ad code for example, integrated into [nearly] every page of the network with only a few exceptions. I’m well aware that despite all odds, some of my sites, this one included, are in the top 2 million most visited on the entire internet, according to the likes of Alexa, and should [in theory] be generating a few dollars/day per site, just by existing, and having a few ad slots on them. And as much as I dislike that, I’ll be going along with it, though I will try to minimize the disruptiveness of such ads. No pop-ups or pop-unders, just an embedded banner here and there. If this succeeds to any reasonable extent, it might be key to making the likes of HornbostelVideos.com viable. I have a plan in place for releasing almost my entire past video library there, and that plan should finally be live later this month [here’s hoping, anyway]

Other key updates? Etsy has stabilized nicely, and the shop there continues to gain ground with over 80 positive reviews, and I’ll be posting a few new paintings and other things there soon even though it’s obvious that the affordable printing services are mostly what is successful there. Itch.IO is starting to boom but the July 4th promo did not have the viral impact I hoped it would – I had $25 worth of gift cards ready to hand out and… people didn’t do what was needed to claim them. All the same, the core campaign did draw a few hundred people to the shop and resulted in a small number of sales. So hopefully, things will continue to grow there, and I do have three ratings/reviews there now so the shop is developing a positive reputation finally instead of the ‘no reputation at all’ it had for years. I’m still trying to get a list of things out there by end of summer, including two new VFX packs and a texture collection, more 3d assets, maybe even a game or two if things go smoothly enough.

My sister Katie is running a Kickstarter and I edited the video promoting it for her. You can check that out here: https://www.kickstarter.com/projects/debutworshipalbum/debut-worship-album-and-music-video

Etsy breakthrough!

My Etsy shop from 2011-2018, zero sales. 2019, one sale and a positive review which I was quite grateful for. 2020, nine sales. 2021 prior to November, 16 sales. Then came this month, seven sales just this month! And ten reviews now too, all of them glowing five-star reviews!

Now, given enough time it could still unravel due to unreasonable behavior by enough buyers like my eBay shop has. On eBay circa 2020 I pretty much gave up on that… eBay by 2020 I spent hundreds of hours working and was losing money doing so, due to a combination of a flawed and overly generous and too trusting, business model and an alarmingly high proportion of unreasonable customers who were essentially trying to scam me. They would order a personalized artwork, when it arrived they would claim it was damaged or that it was not what they wanted, and threaten to give a scathing review unless there was a full refund. I kept my 100% positive feedback score but only because I was caving to all of these people. It sucked and it has caused me to make three clear determinations – one being no more time consuming personalized art for buyers in most cases unless the buyer has proven exceptionally reasonable through a series of previous orders. Two, is that eBay’s become too much of a cesspool and I don’t want to be an art seller there anymore, though occasionally I still use the platform to buy and sell other things. Three, that I need to enact refund policies that are not excessively trusting and generous, and price just enough profit margin in to survive and still profit despite the few who do still somehow manage to exploit me.

I still believe most buyers are genuine. I still charge less than a typical vendor, and my effective pay per hour remains well below minimum wage doing this. But it’s now not so low that it can be entirely cancelled out for the entire year if a few sales go sideways!

I was not convinced to set the current boundaries because of my own greed or any such thing. Actually, what finally convinced me to do it was the well being of the customers, who wanted timely response and delivery, wanted a growing roster of promising new products from me, wanted my venue to survive and grow because that was good not just for me but for them! And if the shops don’t remain viable that all goes down the tubes so… there is good reason to do what I need to do to make this all sustainable and able to expand.

I have a TON of new things I want to do in the near future. Not all of them make sense as Etsy products but many do. Some – digital games and gamedev asset packs, mainly – are going to be launched mainly on Itch.IO instead, or even Steam. But Itch.IO, despite longstanding efforts to gain reviews and sales there, has yet to really be viable. My Itch.IO profile still lacks the key first review or reviews which is perhaps necessary to get momentum going there.

So here is the plan for late 2021:

-games, a few of my small or midsized projects, will launch on Itch and Steam by end of year. That will likely drive activity to my Itch profile more than asset packs ever could. And it is something I’ve been working towards for an awfully long time regardless.

-asset packs shifting to become accessible outside Itch.IO, including Unity Asset Store submissions and a big complete asset pack collection on DVD and digital download, posted as a product on Etsy.

-Etsy things that are working will be built further if the prints continue to sell well, more print product options, like glossy photo prints, prints on normal weight copy paper, more size options, etc. Likewise, even more colorful and charming miniature papercraft kits based on even more architectural styles.

-sales will continue on Etsy. November 17-30 is now a planned sale range and all the papercraft items will be 40% off, all the other items 25% off, so should be pretty amazing. And there will be another sale leading into Christmas, if you want to cut shipment of things that close! (Dec. 10-18, 2021)

-sales also on Itch.Io. As in… Nov. 20-30, and Dec. 20-Jan. 2, 2022. So that is also going to happen.

As usual, here are the links:

https://www.etsy.com/shop/MatthewLHornbostel/

https://matthornb.itch.io/

Thanks for reading!

Garage Sale now delayed to Oct. 23

As before, please bookmark this page and keep an eye out for updates if this event is of any interest to you. We’ll have a lot of artworks, original ones, in the $6-14 range. Plus a ton of different, cheap house plants grown by my grandmother, and some other items. And even a couple dozen little bags of freebies for those who show up, maybe, if I can get all of that put together in time. Current location is: 118 Queenswood Drive, Cranberry Twp, PA.

I am not sure why I kept misremembering this as ‘wildwood’ as that was clearly inaccurate, there is no street or road named ‘wildwood’ in Cranberry Twp, and having checked it, my grandmother’s address is on Queenswood Drive.

Time keeps shifting around but we are, finally, looking at doing this on Oct. 23, from 1-4 pm. Temperature is expected to be about 54 degrees, overcast, mild winds, possibly a bit of light rain. No guarantees it won’t get pushed back again if the forecasts change but this very well could be what happens. Seems like it is actually moving forward for the 23rd now.

There are some issues ongoing with my Etsy shop that should be fixed any time now, worst likely case that will be back up and running in 4 days (Oct. 19). Best case, it will reopen sooner than that. I have quietly continued to make new artworks so if the shop reopens and you see one or two you love, you might opt to grab them right then instead of waiting until the garage sale (which would be a cheaper option, especially given the total absence of shipping costs. But some items might get snapped up before then, maybe.)