My Etsy shop was supposed to be leveling off and headed into the background, supposedly.
I raised pricing noticeably… to the extent that the shop is not only profitable but that margin is nearly doubled.
I also pretty much stopped promoting it with paid ad campaigns outside of Etsy.
Figured that would hold onto some of the existing, happy customer base, but not all of it, and limit the flow of new buyers, who in some cases are unpredictable, maybe difficult to deal with.
Well, what happened wasn’t a decline or a leveling off but a boom. The existing customers pretty much all kept ordering. And the new customers kept showing up despite my removal of ads leading into Etsy, but now the customers were arriving passively through Etsy itself at increasing rates. I realized that the reason was a temporary spike in the percentage of visitors who were buying, and apparently that metric spiking led Etsy as a platform to boost my listings and their visibility, including through the Etsy search ads you cannot opt out of. Beyond all this, my revenue has almost quadrupled, hitting $50-60/week in gains due to the pricing change, the lack of ad costs, and an uptick in buyers and to a lesser extent traffic generally. And… I’m just gonna roll with it now.
Yes, I’ve gotten a Cricut. Yes, I’m releasing a line of mini floral bouquets soon and they’ll start off at $4.49 each, then probably go up a bit once there are some reviews of them piled up. Most things on my Etsy are like that – the most underpriced stuff is almost always the stuff nobody is buying or reviewing yet.
I also have a ‘Greek architecture’ papercraft kit on the way, plus extension of all existing papercraft sets to O scale and T scale in about a month, and an upcoming option for precut kits at least with N, Z scale by June.
Yes, a few new paintings are being made. That’s not high priority but it’s still going on.
Yes, there was a Cinco De Mayo sale and everything was 15% off.
Yes, there’s a Mother’s Day sale coming up really soon (May 7-15) and everything will be at least 23% off throughout it. Some items are going to be over 30% off.
No, most sales in the future won’t have discounts quite that good.
Yes, I’m seeing 60 visitors daily on the shop lately. About half of them on any given day are probably new visitors.
Yes, I’ve had 75 people favorite the shop, up from 50 at the end of 2022.
And yes, I do have big plans elsewhere too. I’m working on some major stock media updates, for example, and a revised HornbostelVideos.com site design with a ton of additional video material, which goes live soon.
Thanks everybody, really excited about this actually and figure it’ll be a big deal in terms of overhauling and improving existing content and adding a lot of new things too.