I’ll be implementing Google Fonts on my websites, beginning with TriumphantArtists.com, as text links, with images behind them – as opposed to using images *as* the links. You know those buttons at the top of every page on TriumphantArtists.com?
They all look the same except for the text, and if I separate the text from the rest of the image I can use just one button image as the base for every link, thus shaving a few hundred kilobytes off the page load times.
This – and other similar optimizations – are important because they can improve bounce rates. There are some people who visit the site for the first time, on slow connections, and immediately leave when it takes more than a second or two to load. That’s a problem!
I’m also going to compress the main page video further too, making it a bit smaller in size. The more I can make things load faster while still looking nice, the better!