A quick note for the end of July…

Firstly, the July 4th sale went okay but mostly was underwhelming in terms of public response.

Nonetheless, I continue to push forward on more ambitious new product releases as much as I am able.

Between now and the Labor Day sale (which is sept. 1-10, 2021) I intend to release a bunch of new art items on Etsy, plus three more asset packs on itch.IO. Plans include:

-a substantial and high quality new 2.7k video VFX elements pack on https://matthornb.itch.io/

(the creation of this pack will cost at least a couple hundred $ doing a wide range of various debris bursts/falls, involving a mix of different materials, different types of FX stuff, maybe some good smoky billowing cloud tank FX too if this goes well, and that budget, of $200ish which is… roughly what I have available at the moment, and the way I want to do it – bigger and better -will be about $75 -$125 above that, so any support in the form of Etsy or Itch.IO orders in the next week or so will make it possible to do this better, with an even wider range of effects elements. But it has to be roughly within the next 20 days, by Aug. 20 or so, past that point, the scope of the collection will kind of be locked in and won’t change meaningfully between then and the Sept. 1 launch. )

-a new medieval/fantasy 3d asset pack there too. Think modular castles – interiors, exteriors – smaller structures, and many different middle ages period details filling all of them. At least 20 3d assets included at first launch.

-and a scifi pack as well with SF themed 3d assets. Sort of a mix of the darker gritty cyberpunk stuff and some cleaner / glossy future designs too, plus some alien / outer space environment elements. Again, well over 20 different 3d objects/assets included from the get go.

And those three new asset packs will have very nice preview images and materials showcasing them effectively. Which they should have, given that they’re each priced around $2.50 or so.

But: despite this accumulating mass of epic-scaled asset packs closing in on a $30 combined price, and fast approaching 3000 total files across all of them, don’t assume that you won’t still be able to find great deals from me anymore during holidays! Labor Day 2021, Halloween 2021, Thanksgiving and Christmas 2021 all will have the bundle of all my itch.IO products together for over 90% off the normal cost (i.e. under $3 for everything released to date)

That – the trio of entirely new packs – is on top of some new, and fairly substantial free additions to a few of my existing asset packs, my first submission to the Unity Asset Store, about a dozen more listings on Etsy bringing the total to 30+ listings… a relaunch and redesign of several websites including HornbostelVideos, and the release of a little adventure game called ‘Panoramic Worlds‘ across multiple platforms.

Yes, a lot is going on around here.

Some new Etsy items have already been posted, in fact.

https://www.etsy.com/shop/MatthewLHornbostel/

Like this painting, or a brand new second set of model buildings, which will be visible in a preview image very shortly on NScaleScenery.com! (in the next 36 hrs! with the actual sale listings across multiple model scales posted for sale on Etsy within 36hrs after that!) This is a big deal! So much has been in the works here these last few weeks and I am hoping that as the results of that effort start to go public you will be thrilled by it all! 😀


A few brief updates [mid-April 2021]

  1. Panoramic Worlds has been fast-tracked but despite a lot of work is not yet released. I’d expect it to be available by the end of April 2021 though. See: PanoramicWorlds.com
  2. A massive and sustained ad campaign is moving forward. It includes a few relatively niche banner-ad networks, mainly an additional $40+ ad spend on Comic Ad Network over the next 60 days, which seems to be a natural successor to the defunct “Project Wonderful” in that I’m optimizing my ad spend well enough to get targeted clicks to Etsy, Itch.IO, etc, for about 20-25% the cost that would be involved in a typical FB/Twitter/Google ad campaign of similar effectiveness. I won’t be at all surprised if there are well over a thousand real people who show up to my online venues and sites in that timeframe. This is combined with online forum activity [signature banners and links] and YouTube and social media group comments. Such activity is proving very effective at finding interested [relevant] people who actually want the types of items I have to sell.
  3. I’ve been posting more items on Etsy and that’s going to expand further over the second half of April. For example, these artworks that have begun gaining a bit of attention:
A floral artwork priced at under $10. 12″ by 16″, original and handmade.

Paris street scene, $15 on Etsy. 18″ by 24″ original acrylic, on stretched canvas.

Finally, let’s note that I’ve done a ton of mTurk work over the course of this year so far. As in, $4-5 per hour worked, and a total amount of over $130 so far in 2021.

This -among other improvements – has helped stabilize things and I’m optimistic that there won’t be any further future issues with domains going down, or Etsy shop closures, due to lag in paying related bills.

Watch for some cool things to happen over the rest of 2021!

Etsy and Itch.IO [minor updates]

A little bird peering through a window at a floral vase. Acrylic artwork, on sale currently [Etsy]
Landscape with wildflowers. Also on Etsy.

Basically, the good news is that I’m posting a LOT of new art items on Etsy over the course of this week. The two seen above are just the start. There’s a sale arriving on Itch.IO later this month and a lot going on on Etsy too, and I’m promoting both venues very heavily.

I’ve ordered a fresh batch of stretched canvases, about 20 of them (!) and some of those are 18×24 inches – I also have 25-packs of 16×20 inch and 18×24 inch shipping containers/mailers and a ton of bubble wrap and packing tape ready to go. On top of all of this, a $30 ad campaign has begun [between Etsy’s own ads and some other fine-tuned banner ad campaigns] that should result in approx. 450,000 impressions [ie. almost half a million people across the internet will see my ads] and, even with an expected CTR (click through rate) of only around 0.1-0.3%, that’s still hundreds of visitors showing up on my Etsy storefront. This campaign should be running from June 6-June 26 roughly, and what that means is if you were on the fence about buying something from me on Etsy, GRAB IT NOW.

Especially given that I’ve refined my pricing to take cheaper sourcing of bulk art supplies into account and reduced my effective pay level to a bit below $2/hr on Etsy artworks. Everything’s cheaper than usual right now. It’ll especially drop in price noticeably – an additional 15% – at the same time my Itch.IO sale is active [June 21 to July 4] so keep an eye on that!

ETSY SALE – June 21 to July 4, 2020!

ITCH.IO SALE [93% OFF!] – June 21 – July 4th, 2020!

I’ve also been very active on social platforms lately including YouTube. I comment on blogs, forums, YouTube videos, social media. I’ve spent hours posting replies and hyping all this stuff that’s going to happen. I’m trying to make it take off in a big way. So if you don’t buy the item you want on Etsy now, you’ll probably lose it as it’s very likely that someone else will claim it where you hesitated. And if they don’t, eventually it might end up in a bundle on eBay [some of the older items I have had on Etsy for a while will shift to eBay soon after the sale end on July 4th, 2020]

Now for the downside of this frenzy – my ‘minigames’ are being pushed back on itch.io. I’d indicated an attempt to release a set of four minigames by late July 2020 and that won’t happen. It’s unrealistic given that the first half of June is going into making art for a giant Etsy sale, and much of the third week of June into modest updates to some 3d asset and texture asset content on itch.

So what should you expect in game development terms if I’m focusing on Etsy art / stock media updates primarily in June?

Tricky – I still have a few bugs to quash and things to implement in each of those games, and if the bugs are not easily fixable this may get delayed further, but the basic expectation here is that ‘Spiral Skies’ goes live by July 4th, 2020 in both its SD and HD premium forms, plus there’ll be a lot of new teaser / preview material for other game projects posted by then as well.

I think Easely needs another week or so of actual dev work, eRacer two weeks, Vortex 2.5-3 weeks. That’s ideal, and that’s if I don’t run into last-minute barriers. The new Panoramic Worlds has about a month of additional work involved before launch. Same with Vivid Minigolf 2, and Miniature Multiverse has about three or four months of development work to go. So, in theory at least, these games can all be launched by the end of 2020.

In practice, that might not be feasible. Funding’s a persistent issue, and if this Etsy sale is successful, along with the Itch sale in late June, I can still get these games all done this year. I’d love that. I am hoping to raise around $400-500 between those two efforts. That’d actually recover the time this month that I will have spent painting (and then some) as I would be able to focus on gamedev pretty near full time, and would not be stuck doing $2-4 per hour microtasks at all. If these sales fail utterly despite all my efforts, however, I would expect only some of these games to be out by end of year, and others not until early 2021.

The relevant game pages on Itch will soon reflect this.