Etsy breakthrough!

My Etsy shop from 2011-2018, zero sales. 2019, one sale and a positive review which I was quite grateful for. 2020, nine sales. 2021 prior to November, 16 sales. Then came this month, seven sales just this month! And ten reviews now too, all of them glowing five-star reviews!

Now, given enough time it could still unravel due to unreasonable behavior by enough buyers like my eBay shop has. On eBay circa 2020 I pretty much gave up on that… eBay by 2020 I spent hundreds of hours working and was losing money doing so, due to a combination of a flawed and overly generous and too trusting, business model and an alarmingly high proportion of unreasonable customers who were essentially trying to scam me. They would order a personalized artwork, when it arrived they would claim it was damaged or that it was not what they wanted, and threaten to give a scathing review unless there was a full refund. I kept my 100% positive feedback score but only because I was caving to all of these people. It sucked and it has caused me to make three clear determinations – one being no more time consuming personalized art for buyers in most cases unless the buyer has proven exceptionally reasonable through a series of previous orders. Two, is that eBay’s become too much of a cesspool and I don’t want to be an art seller there anymore, though occasionally I still use the platform to buy and sell other things. Three, that I need to enact refund policies that are not excessively trusting and generous, and price just enough profit margin in to survive and still profit despite the few who do still somehow manage to exploit me.

I still believe most buyers are genuine. I still charge less than a typical vendor, and my effective pay per hour remains well below minimum wage doing this. But it’s now not so low that it can be entirely cancelled out for the entire year if a few sales go sideways!

I was not convinced to set the current boundaries because of my own greed or any such thing. Actually, what finally convinced me to do it was the well being of the customers, who wanted timely response and delivery, wanted a growing roster of promising new products from me, wanted my venue to survive and grow because that was good not just for me but for them! And if the shops don’t remain viable that all goes down the tubes so… there is good reason to do what I need to do to make this all sustainable and able to expand.

I have a TON of new things I want to do in the near future. Not all of them make sense as Etsy products but many do. Some – digital games and gamedev asset packs, mainly – are going to be launched mainly on Itch.IO instead, or even Steam. But Itch.IO, despite longstanding efforts to gain reviews and sales there, has yet to really be viable. My Itch.IO profile still lacks the key first review or reviews which is perhaps necessary to get momentum going there.

So here is the plan for late 2021:

-games, a few of my small or midsized projects, will launch on Itch and Steam by end of year. That will likely drive activity to my Itch profile more than asset packs ever could. And it is something I’ve been working towards for an awfully long time regardless.

-asset packs shifting to become accessible outside Itch.IO, including Unity Asset Store submissions and a big complete asset pack collection on DVD and digital download, posted as a product on Etsy.

-Etsy things that are working will be built further if the prints continue to sell well, more print product options, like glossy photo prints, prints on normal weight copy paper, more size options, etc. Likewise, even more colorful and charming miniature papercraft kits based on even more architectural styles.

-sales will continue on Etsy. November 17-30 is now a planned sale range and all the papercraft items will be 40% off, all the other items 25% off, so should be pretty amazing. And there will be another sale leading into Christmas, if you want to cut shipment of things that close! (Dec. 10-18, 2021)

-sales also on Itch.Io. As in… Nov. 20-30, and Dec. 20-Jan. 2, 2022. So that is also going to happen.

As usual, here are the links:

https://www.etsy.com/shop/MatthewLHornbostel/

https://matthornb.itch.io/

Thanks for reading!

A quick note for the end of July…

Firstly, the July 4th sale went okay but mostly was underwhelming in terms of public response.

Nonetheless, I continue to push forward on more ambitious new product releases as much as I am able.

Between now and the Labor Day sale (which is sept. 1-10, 2021) I intend to release a bunch of new art items on Etsy, plus three more asset packs on itch.IO. Plans include:

-a substantial and high quality new 2.7k video VFX elements pack on https://matthornb.itch.io/

(the creation of this pack will cost at least a couple hundred $ doing a wide range of various debris bursts/falls, involving a mix of different materials, different types of FX stuff, maybe some good smoky billowing cloud tank FX too if this goes well, and that budget, of $200ish which is… roughly what I have available at the moment, and the way I want to do it – bigger and better -will be about $75 -$125 above that, so any support in the form of Etsy or Itch.IO orders in the next week or so will make it possible to do this better, with an even wider range of effects elements. But it has to be roughly within the next 20 days, by Aug. 20 or so, past that point, the scope of the collection will kind of be locked in and won’t change meaningfully between then and the Sept. 1 launch. )

-a new medieval/fantasy 3d asset pack there too. Think modular castles – interiors, exteriors – smaller structures, and many different middle ages period details filling all of them. At least 20 3d assets included at first launch.

-and a scifi pack as well with SF themed 3d assets. Sort of a mix of the darker gritty cyberpunk stuff and some cleaner / glossy future designs too, plus some alien / outer space environment elements. Again, well over 20 different 3d objects/assets included from the get go.

And those three new asset packs will have very nice preview images and materials showcasing them effectively. Which they should have, given that they’re each priced around $2.50 or so.

But: despite this accumulating mass of epic-scaled asset packs closing in on a $30 combined price, and fast approaching 3000 total files across all of them, don’t assume that you won’t still be able to find great deals from me anymore during holidays! Labor Day 2021, Halloween 2021, Thanksgiving and Christmas 2021 all will have the bundle of all my itch.IO products together for over 90% off the normal cost (i.e. under $3 for everything released to date)

That – the trio of entirely new packs – is on top of some new, and fairly substantial free additions to a few of my existing asset packs, my first submission to the Unity Asset Store, about a dozen more listings on Etsy bringing the total to 30+ listings… a relaunch and redesign of several websites including HornbostelVideos, and the release of a little adventure game called ‘Panoramic Worlds‘ across multiple platforms.

Yes, a lot is going on around here.

Some new Etsy items have already been posted, in fact.

https://www.etsy.com/shop/MatthewLHornbostel/

Like this painting, or a brand new second set of model buildings, which will be visible in a preview image very shortly on NScaleScenery.com! (in the next 36 hrs! with the actual sale listings across multiple model scales posted for sale on Etsy within 36hrs after that!) This is a big deal! So much has been in the works here these last few weeks and I am hoping that as the results of that effort start to go public you will be thrilled by it all! 😀