Etsy, itch.Io and other topics

News item #1 – I’m working on a bunch of things on itch.IO including updates to existing 3d asset packs, a massive overhaul of the older textures from 2013, a new European texture pack [built from photography I took myself in Austria, Switzerland and Germany due to a trip I was invited on in 2023] and a North Africa/Middle East 3d asset pack. Now, despite attempting to have that all in place for a launch sale at the very end of January, clearly that fell apart as the end of that month approached. Everything’s fallen behind (so far, so typical) but I’m still working on all these things and they should be done in February now, not January. Some of them are really close now.

News item #2 – Etsy activity’s slowed dramatically post-2023. That means I have more time to work on asset collections and new product creation (papercraft kits and more) for Etsy, work on website updates which is not trivial, there’s a ton of outdated stuff online and things which need overhauling, fixing. And then on top of all of that, a bit of video reworking for a relaunch of HornbostelVideos.com soon, and ongoing work on a list of game dev projects. So really about 20 broad efforts in progress, each with a list of usually a few dozen subtasks [give or take] like making a really good new textured 3d model start to finish, or processing a batch of texture maps in a subfolder, reworking a web page, etc… the sort of things that can take maybe 3-5 hours each to get done. There are something like 1200 of these tasks queued. In time terms, it’s easily a year or more of stuff to do even setting aside the unknowns like how many people will place print orders on Etsy – orders that finance other work but also add to the queue and delay everything else in terms of the timing. If Etsy sale activity slows, as it has slowed lately, that is the time to try to get some of those tasks in the queue churned through. And I’ve been doing just that, including the creation of a few new paintings to fill in Etsy shop categories which were a bit sparse. I made some relationship/romance themed art recently for the purpose of Valentine’s Day but now it’s too late for that stuff to be shipped to anyone by that day… nonetheless I’ll show you that now.

rings, roses, lace. acrylic painting on Etsy. 11×14 inches. All the artworks seen in this post are this size or smaller, and all are priced well below $20. Especially if on sale.
Two lovebirds forming a heart shape, with irises.

News item #3) I’m going to be keeping sale discounts fairly modest on the popular Etsy print service listings from now on – usually only 10-20% discounts, at most, with other items that nobody really ever buys, sometimes going to as low as 25, 30, 45% off, possibly 50% in very rare cases. We’ll note – custom bookmark designs, poster prints, the most typically purchased stuff that sold constantly in 2023, all those things are now about 12-18% more expensive than they were at the end of 2023. So even when on sale, they’ll never drop as low as they did during the Halloween 2023 sale.

That – massive discounts across the shop at the time of a holiday spike in activity – was a disastrous incident, and it won’t happen again. Not only will the products that sold TOO FAST for me to keep up with demand no longer be as cheap, but the sales that do occur will usually not coincide with big end-of-year holidays ever again. So if you want a thing relating to Halloween, Thanksgiving, Black Friday/Cyber Monday, Christmas or New Years… don’t expect any discounts at any of those times. Do expect occasional random sales to appear seemingly out of nowhere and disappear just as unexpectedly, at seemingly random points not tied to any major holidays. This will drive many people nuts but the hope is to even out activity year-round to whatever extent is possible. And not announcing the start or end widely? Helps smooth out buying activity. Part of why the prior sales went horribly was the massive awareness of the sale coming up, and its end day and a rapid surge of buyers all in a single day right before sale end. This sort of wildly uneven buyer activity concentrated in just a handful of days out of the entire year, meant that there were weeks of nothing happening, and weeks where I was so flooded with orders that many of those were severely, unacceptably delayed. I wound up refunding hundreds of dollars of orders and sending a massive volume of apology messages to worried, upset people. If you are following my social media accounts closely you might see a bit of info on imminent sales once in a while in one spot or another, but mostly it won’t be widely displayed. I will say this – there are going to be two sales on Etsy this month. One of them is pretty short, and it is just starting right about now. The other lasts a few days, and is later in February.

Again, the links I discussed:

https://matthornb.itch.io/

https://www.etsy.com/shop/MatthewLHornbostel

Christmas 2020 to New Year 2021

Happy Holidays / Merry Christmas, to all of you out there.

We’ve – that is, my family the Hornbostels – had a pretty small holiday celebration due to the 2020 pandemic but hopefully, next year will be better?

Anyway: A few notes as of late December 2020:

– a modest volume of about another dozen additional textures have been added to the 2020 texture asset pack.

-a batch of minor updates (new 3d assets) has been added across various 3d asset collections. (well over half a dozen new 3d objects)

-A set of new artworks have been posted on Etsy lately with another one or two at least, likely to show up around the end of December 2020 and a few more beyond that in January, bringing the total count above 15 (which is still admittedly a small inventory as far as Etsy shops go)

Flower, dropped in rainfall

Amazon Rainforest

-I’m making a launch of much of my Itch.IO stock media on Unity’s asset store a priority during the next month or so, but that doesn’t mean it’ll get approved immediately or all at once. I would not expect any of that to go live until the end of January at the earliest. And if the first batch of the content’s rejected for some trivial formatting reason I’m missing, maybe even later.

-Next planned update to Itch before the current Christmas to New Year sale ends on January 3rd, is more about game productions than actual fresh stock media. I am trying to, even if the games themselves still need a lot of work still before launch, at least set up a bunch of new GIFs, video, stills, etc, relating to the game dev projects so the pages reflect the current state of those projects – especially a lot of materials relating to the four minigames that have been teased forever with nothing new to see – and a lot of that should show up in the next few days, by Dec. 31.

-I’ve been running a ton of lean, efficient ad campaigns quietly for the past 50 days and they seem to be generating escalating levels of good-quality traffic on Itch.IO… at a rate of at least 40 new visitors a week. These campaigns will be expanding in rate of acquired traffic at least 4-5x from tonight through to the end of the sale. To put the data in perspective: expect close to 200 more people to visit my Itch shop by the end of this sale. But traffic’s never been my Itch shop’s problem. I’ve had 5000+ visitors since the shop opened. The issue is not sales either, though that’s sort of an issue. But I’ve made over 40 sales there total, and at least half of those have been in the year 2020. No, the real issue is a lack of useful feedback from customers. I have never seen any of my asset packs actually reviewed. Not once. I’ve had two commenters and that is basically it. And one of the two comments was to let me know that there was a link defect in some of my .MTL files. (I’ve since fixed that everywhere it was an issue.) So I’m convinced that if a bit more feedback arrives from buyers, it’ll massively improve the rate at which visitors become buyers, buyers respond to the product with additional comments, ideas, suggestions, and/or reviews, and that? That could cause a massive deluge of new activity there. It could be a positive cycle that means the whole endeavor grows on an unprecedented scale. So I’m really hoping that works out soon. It’s why I am running this campaign but… also why I’m offering this: for every bit of feedback left on my Itch pages from December 2020 to March 2021, I promise another 3d asset posted for free to everyone. Note, at least four of those itch pages have free downloadable stuff already that can be reviewed or commented on. So if even 10% of the people who download there, and 10% of my buyers, leave feedback in the next 3 months, that equals – likely – between 12 and 25 free assets posted as a result. When I say ‘asset’ I don’t just mean a singular file but either: [a seamless texture map + any other useful related maps for PBR use] or [a 3d mesh in .FBX and .OBJ format plus a custom-designed PNG texture map UV-mapped onto it.]

Whether any of that works out in a big way, is up to all of you.

HERE ARE THE RELATED LINKS:

https://www.etsy.com/shop/MatthewLHornbostel

https://matthornb.itch.io/