Etsy status in October 2022 + other notes

Another week, another Etsy sale. Most of the time *something* is on sale on Etsy even if not the most popular items (ie printing services) and that’s intentional, it’s a rotation of items on sale from week to week. Some weeks multiple categories are discounted and on holidays everything is discounted HEAVILY. This October has been an anomaly: more sales made the first half of October 2022 than the first half of the year 2021. A twelvefold increase in frequency of sales! That of course makes it something of a challenge to keep up. I try to get every order out on time of course but occasionally things do arrive late especially during sale events or when a HUGE order has been placed.

This month has seen $450 in sales and it hasn’t even hit the halfway mark!

So that is astounding, even if 67-72% of it is getting eaten up by materials and shipping supplies and so on. I even am releasing new print products now like (very cheap, my cheapest material) prints on copy paper and small print items like bookmarks!

The Halloween rush is going to be deranged in its level of activity. I’m pretty sure of that. I am of course setting a lot of other tasks aside to stay focused on fulfilling Etsy orders for the rest of October. A few things still get some attention though – one being the ongoing work on Vivid Minigolf. I aimed for a ‘late 2022’ release and still am hoping to get that done successfully.

Southwest desert course in Vivid Minigolf
Japanese Garden minigolf course (most of it visible, anyway – the image is cropped, not just resized)

Any success via Etsy will slow down the first release of the game slightly but will also give it a stronger shot at visibility when it does get released. Right now I’ve built courses, implemented features, am actively debugging the game… all the mini supply materials involved were covered months ago, the software side of things and the Steam fee are covered too. But that leaves me with a bit of a challenge in gaining publicity at time of release.

Should Halloween prove effective in generating sales activity, it will give me a bigger promotional budget to work with which in turn may have a multiplier effect if used well, in that this title might appear somewhere on the lists of popular releases. Ideally first page of Itch with no scrolling down the list, maybe a bit of scrolling on Steam but not too much? That kind of thing helps people notice that a game exists! I will be messaging a (fixed) list of Youtubers and game news sites with download keys, of course, and my policy is not to hand out keys to anyone not on that top-100 list. I know random people will claim to be a popular Youtuber, ask for free keys, and then resell them on the cesspool that is G2A, it’s a common tactic. I’m just not going along with that, in general.

Other than the PR kit, the key distribution / mailing effort… a better YouTube trailer and more and more gameplay clips by time of launch… and my ongoing manual commenting on minigolf related videos on YT (I think I’ve linked to the game project on something like a hundred of the more popular YouTube minigolf videos at this point) I will also run a massive $150+ ad campaign across Google/YouTube, several banner ad networks, Twitter ads, Facebook/Instagram, and Bing/Yahoo search. I have already fine tuned with the initial $25 – am confident I can make over 5 million (generally, relevant) people aware that this game exists when it launches. This is in terms of *impressions* of course and it will probably translate to at most 1% of that group clicking through, and probable 1-3% of that 1% buying the game. In theory, then, we’re talking 500-1500 sales over time which… anything in that range would be amazing if it pans out. We are talking $1000-3000 there, factoring in the reality that many of the buys will be during sales and that Valve gets a 30% cut.

If that happens though, great potential for free updates over that first year of release. The core seven courses only involved $500 in materials, $200 in Steam submission and software expenses specific to the project, $150 or more promoting the thing at launch. Not to mention hundreds of hours of work as an indie with no actual pay rate.

So if this goes well, great! The target of $1000 in sales pretty much means breaking even on this project, and every $1000 or so above that means maybe some new features added, and an extra 5-6 courses posted in a free update to all players who bought the game.

I have thoughts about revising the game features to include, for example, randomly mixed 18-hole courses. Either a front nine/ back nine selectable combo or just 18 completely randomly selected holes. That is one of those things which would involve a lot of reworking of code to implement (like online multiplayer functions, multiplayer beyond hotseat) but which I would like to do in an update in early 2023. I also want to port this to mobile devices, touchscreen UI and all that. And I want to build AI opponents somehow as an option, even though that is tricky to do well.

I get it, you would all prefer these features exist at the outset. But I am a solo indie game developer. It takes time and cash to add all of this. I don’t have immense resources going in and I am hoping you all understand this. A game with a dev budget below $1k and an unpaid solo dev, is not going to be the most impressive thing ever, but if there is an audience for this, if people buy it and are patient, I will take that support seriously and do what I can to build amazing things with it in the next year.

Links relating to all of this:

http://www.vividminigolf.com

https://www.etsy.com/shop/MatthewLHornbostel

Thanks for everything!

A few brief updates [mid-April 2021]

  1. Panoramic Worlds has been fast-tracked but despite a lot of work is not yet released. I’d expect it to be available by the end of April 2021 though. See: PanoramicWorlds.com
  2. A massive and sustained ad campaign is moving forward. It includes a few relatively niche banner-ad networks, mainly an additional $40+ ad spend on Comic Ad Network over the next 60 days, which seems to be a natural successor to the defunct “Project Wonderful” in that I’m optimizing my ad spend well enough to get targeted clicks to Etsy, Itch.IO, etc, for about 20-25% the cost that would be involved in a typical FB/Twitter/Google ad campaign of similar effectiveness. I won’t be at all surprised if there are well over a thousand real people who show up to my online venues and sites in that timeframe. This is combined with online forum activity [signature banners and links] and YouTube and social media group comments. Such activity is proving very effective at finding interested [relevant] people who actually want the types of items I have to sell.
  3. I’ve been posting more items on Etsy and that’s going to expand further over the second half of April. For example, these artworks that have begun gaining a bit of attention:
A floral artwork priced at under $10. 12″ by 16″, original and handmade.

Paris street scene, $15 on Etsy. 18″ by 24″ original acrylic, on stretched canvas.

Finally, let’s note that I’ve done a ton of mTurk work over the course of this year so far. As in, $4-5 per hour worked, and a total amount of over $130 so far in 2021.

This -among other improvements – has helped stabilize things and I’m optimistic that there won’t be any further future issues with domains going down, or Etsy shop closures, due to lag in paying related bills.

Watch for some cool things to happen over the rest of 2021!

Not all bad news – good news, bad news post!

Bad news: As stated in the previous post, the transcription work I have been depending on to pay the bulk of my bills, is going to dry up soon.

Good news: It’s still mostly around for the moment, and isn’t gone quite yet.

Bad news: The eBay shop is still losing money each week.

Good news: I made 8 sales there in the past 60 days, and that will hopefully push my ratings to 200+, perhaps leading to higher bidding totals and items breaking even or even being frequently profitable?

Bad news: I thought that’d happen at 100 positive ratings, or 150, so how will 200 be any different?

Good news: It’s different because the frequency of bids on my auctions IS increasing over time, and because traffic on my websites is climbing too.

Bad news: The large wave of bids is concurrent with a hurricane [Harvey] that will likely dump near 20 inches of rain on Houston, flooding everything and stalling all outbound mail.

Good news: I already notified customers that there may be unavoidable delays related to this, and they’ve so far all been okay with that.

Bad news: Two items will sell later this week, and those customers may be confused and frustrated if power goes out here and no communication is possible.  They’ll be wondering ‘What is going on with this Matthew Lyles Hornbostel? Why is he not responding to my questions?’

Good news: Power is not that likely to go out, and I am in a great position to grab a bit of epic hurricane footage that could perhaps be used in my upcoming short art video ‘Storm 2’.

Bad news: This also delays recording of ‘The Annoying Magician!’ and some fragments of ‘Tinyville 2’ until a month from now.

Good news: Plenty of work to do before then anyway.  I am posting the articles section pages a bit at a time on TriumphantArtists.com, plus am closer than ever to to launching a first batch of [fully legal and self-created] content on HornbostelVideos.com, plus the comic ‘Another Road Taken’ and some game/interactive media material is on the way too.  Watch for the Spiral Skies update – showing some more of the small Unity 5.6.3 engine based adventure/puzzle game – to appear before long on SpiralSkiesGame.com, plus some largely empty fan art pages fixed and filled with content, and some even bigger updates regarding the church virtual tour program, as well as a little top-down racing game I’ve been debugging.

In case you are curious here’s a teaser for the historical preservation effort related to the Church of the Redeemer Episcopal in Houston, Texas – the entire building, which is largely demolished now, is being actively reassembled in a virtual realtime 3D form thanks to some $360+ in donations for that purpose from various church members, covering the entire cost of the project.  Too bad the crowdfunding process that worked here, failed on the far more imaginative project ‘Miniature Multiverse’ years ago – but whatever.

Parish Hall of Church of the Redeemer, recreated in 3D
Parish Hall of Church of the Redeemer, recreated in 3D