gamedev – Hornbostel Productions Blog & Shop

Ending Etsy Printing Services

The shippable items on Etsy are gone and I’m sure many of you noticed that.

At the moment only digital delivery products are still present there.

Maybe you are upset by this and want them back – I may offer them again at some point but no guarantees for now. If they do reappear that might be mostly on this site (the HornbostelProductions.com shop) instead of Etsy. That would mean similar pricing but more profitability as it would be outside of Etsy’s steadily rising fee structure.

Why would I ditch an Etsy product line that was taking off and proving highly successful? Well, there are three major reasons.

Etsy printing services are not super creative and not what I most want to be doing. Cutting that off allows me to focus more of my time on other projects. For example, game dev stuff, and the imminent launch of a massively expanded HornbostelVideos website.
Etsy wasn’t only time consuming, it was a bit stressful trying to ship batches of packages out on a daily basis. Other (digital) products are different in that I can step back from working on them when I’m getting upset/stressed instead of feeling like I have to keep working through the misery to get stuff out for the mail truck when it swings by.
Final note there is the fact that this year I’ll be moving to a new house. It’s in Sewickley, PA. So that move is going to disrupt any possible work and shipping regardless for the next 2-3 months.
I don’t need the Etsy money at this point, not really. I’ve gotten a mild boost in income in spots outside of Etsy so will likely be able to leverage THAT now instead of Etsy print sales and still make nearly the same amount. It’s enough cash saved or flowing in that I am in a good spot to complete things like Vivid Minigolf. That project, has two courses I still haven’t yet built or implemented, plus various remaining minor bugs across otherwise completed ones. But if I push on that now I can definitely still get it onto Steam by mid March 2023. For various reasons, I will ignore mainstream advice relating to Steam releases. There have been talks about how ‘optimal pricing’ for indie games is $15-20. Now in this case, I don’t care if the cash coming in is ‘optimal’. I mostly just want the game to be accessible and playable for people and I want players to have fun. I considered a $5.99 price point for a while but have shifted my views on this. Current price point at launch is now likely to be in the $3 range instead.

So basically:

Vivid Minigolf launch is early 2023, on Itch.IO and Steam at a price of $2.75. It will go on sale too with increasingly solid discounts as months pass, eventually dropping as much as 75-80% off which is to say, about 50 cents. Plus there will be DLC every once in a while, at no additional cost. There will also be a free version on the game’s official site which lags roughly a year behind the paid version in content terms. And it has a few ads spaced around it on the webpage. When the game first launches that free version will have one course included, so for the first year it’s essentially a demo. But at the end of year one, by that point the Steam version will have some free DLC and the free version will lag behind said DLC and just have the core seven courses. And so on. Eventually, by 2026 or 2027, DLC updates will likely be over and the free version will fully catch up with the paid one and at that point the ‘paid’ Steam game will go freeware. It’s up to you whether paying $2.75 at launch is worth it, or under $1 about nine months after that, or NOTHING AT ALL but you would need to wait four years.

Astounding Worlds (previously Panoramic Worlds) is now set up for status as an Itch.IO and AstoundingWorlds.com exclusive, free plus optional tip on Itch.Io, and free with a few ads on the official site. That and the minigames like Spiral Skies, Easely, Eracer, and Vortex, all will go live in Summer 2023. The entire batch will be accessible for $1 on Itch (or) free with ads on the official game site in the case of Astounding Worlds.

Miniature Multiverse should be ready to launch by November 2023. It will be priced similarly to Vivid Minigolf.

After all that, who knows? I’m open to going heavily into reimagining other backburner projects from World Pinball to Isola, to a Troop 4 adventure and some fangame stuff.

But the bottom line on all of this is it’s all greenlit and moving forward faster now. I can afford to get all these projects done. Watch for exciting updates ahead!

Etsy status in October 2022 + other notes

Another week, another Etsy sale. Most of the time *something* is on sale on Etsy even if not the most popular items (ie printing services) and that’s intentional, it’s a rotation of items on sale from week to week. Some weeks multiple categories are discounted and on holidays everything is discounted HEAVILY. This October has been an anomaly: more sales made the first half of October 2022 than the first half of the year 2021. A twelvefold increase in frequency of sales! That of course makes it something of a challenge to keep up. I try to get every order out on time of course but occasionally things do arrive late especially during sale events or when a HUGE order has been placed.

This month has seen $450 in sales and it hasn’t even hit the halfway mark!

So that is astounding, even if 67-72% of it is getting eaten up by materials and shipping supplies and so on. I even am releasing new print products now like (very cheap, my cheapest material) prints on copy paper and small print items like bookmarks!

The Halloween rush is going to be deranged in its level of activity. I’m pretty sure of that. I am of course setting a lot of other tasks aside to stay focused on fulfilling Etsy orders for the rest of October. A few things still get some attention though – one being the ongoing work on Vivid Minigolf. I aimed for a ‘late 2022’ release and still am hoping to get that done successfully.

Southwest desert course in Vivid Minigolf

Japanese Garden minigolf course (most of it visible, anyway – the image is cropped, not just resized)

Any success via Etsy will slow down the first release of the game slightly but will also give it a stronger shot at visibility when it does get released. Right now I’ve built courses, implemented features, am actively debugging the game… all the mini supply materials involved were covered months ago, the software side of things and the Steam fee are covered too. But that leaves me with a bit of a challenge in gaining publicity at time of release.

Should Halloween prove effective in generating sales activity, it will give me a bigger promotional budget to work with which in turn may have a multiplier effect if used well, in that this title might appear somewhere on the lists of popular releases. Ideally first page of Itch with no scrolling down the list, maybe a bit of scrolling on Steam but not too much? That kind of thing helps people notice that a game exists! I will be messaging a (fixed) list of Youtubers and game news sites with download keys, of course, and my policy is not to hand out keys to anyone not on that top-100 list. I know random people will claim to be a popular Youtuber, ask for free keys, and then resell them on the cesspool that is G2A, it’s a common tactic. I’m just not going along with that, in general.

Other than the PR kit, the key distribution / mailing effort… a better YouTube trailer and more and more gameplay clips by time of launch… and my ongoing manual commenting on minigolf related videos on YT (I think I’ve linked to the game project on something like a hundred of the more popular YouTube minigolf videos at this point) I will also run a massive $150+ ad campaign across Google/YouTube, several banner ad networks, Twitter ads, Facebook/Instagram, and Bing/Yahoo search. I have already fine tuned with the initial $25 – am confident I can make over 5 million (generally, relevant) people aware that this game exists when it launches. This is in terms of *impressions* of course and it will probably translate to at most 1% of that group clicking through, and probable 1-3% of that 1% buying the game. In theory, then, we’re talking 500-1500 sales over time which… anything in that range would be amazing if it pans out. We are talking $1000-3000 there, factoring in the reality that many of the buys will be during sales and that Valve gets a 30% cut.

If that happens though, great potential for free updates over that first year of release. The core seven courses only involved $500 in materials, $200 in Steam submission and software expenses specific to the project, $150 or more promoting the thing at launch. Not to mention hundreds of hours of work as an indie with no actual pay rate.

So if this goes well, great! The target of $1000 in sales pretty much means breaking even on this project, and every $1000 or so above that means maybe some new features added, and an extra 5-6 courses posted in a free update to all players who bought the game.

I have thoughts about revising the game features to include, for example, randomly mixed 18-hole courses. Either a front nine/ back nine selectable combo or just 18 completely randomly selected holes. That is one of those things which would involve a lot of reworking of code to implement (like online multiplayer functions, multiplayer beyond hotseat) but which I would like to do in an update in early 2023. I also want to port this to mobile devices, touchscreen UI and all that. And I want to build AI opponents somehow as an option, even though that is tricky to do well.

I get it, you would all prefer these features exist at the outset. But I am a solo indie game developer. It takes time and cash to add all of this. I don’t have immense resources going in and I am hoping you all understand this. A game with a dev budget below $1k and an unpaid solo dev, is not going to be the most impressive thing ever, but if there is an audience for this, if people buy it and are patient, I will take that support seriously and do what I can to build amazing things with it in the next year.

Links relating to all of this:

http://www.vividminigolf.com

https://www.etsy.com/shop/MatthewLHornbostel

Thanks for everything!

Etsy breakthrough!

My Etsy shop from 2011-2018, zero sales. 2019, one sale and a positive review which I was quite grateful for. 2020, nine sales. 2021 prior to November, 16 sales. Then came this month, seven sales just this month! And ten reviews now too, all of them glowing five-star reviews!

Now, given enough time it could still unravel due to unreasonable behavior by enough buyers like my eBay shop has. On eBay circa 2020 I pretty much gave up on that… eBay by 2020 I spent hundreds of hours working and was losing money doing so, due to a combination of a flawed and overly generous and too trusting, business model and an alarmingly high proportion of unreasonable customers who were essentially trying to scam me. They would order a personalized artwork, when it arrived they would claim it was damaged or that it was not what they wanted, and threaten to give a scathing review unless there was a full refund. I kept my 100% positive feedback score but only because I was caving to all of these people. It sucked and it has caused me to make three clear determinations – one being no more time consuming personalized art for buyers in most cases unless the buyer has proven exceptionally reasonable through a series of previous orders. Two, is that eBay’s become too much of a cesspool and I don’t want to be an art seller there anymore, though occasionally I still use the platform to buy and sell other things. Three, that I need to enact refund policies that are not excessively trusting and generous, and price just enough profit margin in to survive and still profit despite the few who do still somehow manage to exploit me.

I still believe most buyers are genuine. I still charge less than a typical vendor, and my effective pay per hour remains well below minimum wage doing this. But it’s now not so low that it can be entirely cancelled out for the entire year if a few sales go sideways!

I was not convinced to set the current boundaries because of my own greed or any such thing. Actually, what finally convinced me to do it was the well being of the customers, who wanted timely response and delivery, wanted a growing roster of promising new products from me, wanted my venue to survive and grow because that was good not just for me but for them! And if the shops don’t remain viable that all goes down the tubes so… there is good reason to do what I need to do to make this all sustainable and able to expand.

I have a TON of new things I want to do in the near future. Not all of them make sense as Etsy products but many do. Some – digital games and gamedev asset packs, mainly – are going to be launched mainly on Itch.IO instead, or even Steam. But Itch.IO, despite longstanding efforts to gain reviews and sales there, has yet to really be viable. My Itch.IO profile still lacks the key first review or reviews which is perhaps necessary to get momentum going there.

So here is the plan for late 2021:

-games, a few of my small or midsized projects, will launch on Itch and Steam by end of year. That will likely drive activity to my Itch profile more than asset packs ever could. And it is something I’ve been working towards for an awfully long time regardless.

-asset packs shifting to become accessible outside Itch.IO, including Unity Asset Store submissions and a big complete asset pack collection on DVD and digital download, posted as a product on Etsy.

-Etsy things that are working will be built further if the prints continue to sell well, more print product options, like glossy photo prints, prints on normal weight copy paper, more size options, etc. Likewise, even more colorful and charming miniature papercraft kits based on even more architectural styles.

-sales will continue on Etsy. November 17-30 is now a planned sale range and all the papercraft items will be 40% off, all the other items 25% off, so should be pretty amazing. And there will be another sale leading into Christmas, if you want to cut shipment of things that close! (Dec. 10-18, 2021)

-sales also on Itch.Io. As in… Nov. 20-30, and Dec. 20-Jan. 2, 2022. So that is also going to happen.

As usual, here are the links:

https://www.etsy.com/shop/MatthewLHornbostel/

https://matthornb.itch.io/

Thanks for reading!

BRIEF UPDATE, JUNE 2021

I am working on a lot of different things, but the unavoidable result of that is that each individual effort progresses more slowly. That said, here’s a breakdown of where things stand:

Microtasks. These have become higher-priority as I’ve found some work [off and on] that pays more, as in an average of $7.20/hour. And it’s work that’s available about half the time, each week so… I’ve made $400+ so far this year doing that, most of it since mid-May. I wouldn’t go so far as to call it earth-shattering, or life-changing, but rather pathetically this – minimum-wage part-time work – has a better pay rate than anything I’ve ever really landed in my life before.
Miniature papercraft. I’m updating it a bit in the next couple days with a modest amount of new material tacked onto existing listings. You’ll see more soon. And best part is I do actually have a large-format printer with fantastic print quality, it can go up to 13″ by 19″ poster size. This means my papercraft will be available in TT and HO scales soon and not just the smaller scales (T, Z, N).

Nigel’s Pub, with an optional ‘outdoor seating’ addition. One of several new structures being tacked onto the British papercraft set in the next few days, across multiple scales of printable papercraft. Is there any name more stereotypically British than Nigel? Certainly not a name that is at all common in the USA!

3. Blood… the blood particle effects I have for free on Itch.IO just got an update. And it’s one of a number of updates showing up over the next week there. Watch for about 30-40 more assets to be added across some of my texture and 3d asset packs before the July 4th sale. WHICH IS ONLY ACTIVE FOR ONE DAY – JULY 4, 2021! DON’T FORGET IT!

Blood. For all the horror fans on Itch.IO.

Speaking of July 4 – I absolutely am working towards a gigantic sale on Etsy that will coincide with the Itch one and it’ll be good too. And though promotional efforts have been sort of modest this past month, they’re likely to be substantial starting a couple of days from now.

As in, I’ll be spending approx. $55 on ad campaigns, just between now and the end of the July 4 sale. That is, $35 over the two weeks leading up to that date and $20 on the day itself. It’s extremely likely to produce massive results based on past test runs.

Recall that in the past three years, between Etsy and Itch.IO, I’ve made over 60 individual sales worth over $500 total… almost all of them the direct result of active ad campaigns that were about $150 in all. So given that track record, I figure making over a dozen sales across these two venues in one day… July 4th… is fairly likely. This also means that some of the popular oft-viewed, oft-favorited listings on Etsy should finally sell by the end of that day. If you want them, but have been holding off… seriously, grab them now before someone else does! (Or take a chance on that, and wait until the morning of July 4th, and get the item you want then at 20% off if it happens to still be there.).

In preparation for the new sale I’ll be increasing the total listing count on Etsy to over 20 total listings, 20 different listed items. Granted, some of the new listings will be print stuff – the model railroading stuff appearing in a couple of larger scales they have not yet appeared in. But there will also be some new paintings showing up by the start of the sale.

Final notes: I am still working on both “Miniature Multiverse” and “Panoramic Worlds HD”. As for the latter – in the past month I’ve scrapped the old scene load/unload system and set up a new one with nicer loading screens, I implemented ad and ad-free versions of that loading-screen transition, did some playtesting, identified some situational bugs and fixed most of them, did a bit more graphics polishing in various spots, and in another few days will be doing further playtesting with a handful of other people (mostly close family) and will note any glitches/bugs they find, or any places that are confusing or that get them stuck. I’ll try to fix whatever issues they find, and also will post some trailer and video material on the web (Youtube, Vimeo, the PWHD website, the Itch.IO page, etc.)

Despite numerous failed deadlines, many delays and numerous bugs found and quashed, now I am still very optimistic that it’ll be out there by the time the sale hits. As in, during the week leading into the sale. Keep an eye out for that! It shouldn’t be more than 12 days off now!

Also, I’m working on a MAJOR update for HornbostelVideos.com to go live after that sale, some time in early July. Just know that that is still in the works. I want a lot more of my archived video content accessible but… still, not everything. There are basically going to be several tiers/categories of stuff for legal and other reasons.

A few brief updates [mid-April 2021]

Panoramic Worlds has been fast-tracked but despite a lot of work is not yet released. I’d expect it to be available by the end of April 2021 though. See: PanoramicWorlds.com
A massive and sustained ad campaign is moving forward. It includes a few relatively niche banner-ad networks, mainly an additional $40+ ad spend on Comic Ad Network over the next 60 days, which seems to be a natural successor to the defunct “Project Wonderful” in that I’m optimizing my ad spend well enough to get targeted clicks to Etsy, Itch.IO, etc, for about 20-25% the cost that would be involved in a typical FB/Twitter/Google ad campaign of similar effectiveness. I won’t be at all surprised if there are well over a thousand real people who show up to my online venues and sites in that timeframe. This is combined with online forum activity [signature banners and links] and YouTube and social media group comments. Such activity is proving very effective at finding interested [relevant] people who actually want the types of items I have to sell.
I’ve been posting more items on Etsy and that’s going to expand further over the second half of April. For example, these artworks that have begun gaining a bit of attention:

A floral artwork priced at under $10. 12″ by 16″, original and handmade.

Paris street scene, $15 on Etsy. 18″ by 24″ original acrylic, on stretched canvas.

Finally, let’s note that I’ve done a ton of mTurk work over the course of this year so far. As in, $4-5 per hour worked, and a total amount of over $130 so far in 2021.

This -among other improvements – has helped stabilize things and I’m optimistic that there won’t be any further future issues with domains going down, or Etsy shop closures, due to lag in paying related bills.

Watch for some cool things to happen over the rest of 2021!

Etsy and Itch.IO [minor updates]

A little bird peering through a window at a floral vase. Acrylic artwork, on sale currently [Etsy]

Landscape with wildflowers. Also on Etsy.

Basically, the good news is that I’m posting a LOT of new art items on Etsy over the course of this week. The two seen above are just the start. There’s a sale arriving on Itch.IO later this month and a lot going on on Etsy too, and I’m promoting both venues very heavily.

I’ve ordered a fresh batch of stretched canvases, about 20 of them (!) and some of those are 18×24 inches – I also have 25-packs of 16×20 inch and 18×24 inch shipping containers/mailers and a ton of bubble wrap and packing tape ready to go. On top of all of this, a $30 ad campaign has begun [between Etsy’s own ads and some other fine-tuned banner ad campaigns] that should result in approx. 450,000 impressions [ie. almost half a million people across the internet will see my ads] and, even with an expected CTR (click through rate) of only around 0.1-0.3%, that’s still hundreds of visitors showing up on my Etsy storefront. This campaign should be running from June 6-June 26 roughly, and what that means is if you were on the fence about buying something from me on Etsy, GRAB IT NOW.

Especially given that I’ve refined my pricing to take cheaper sourcing of bulk art supplies into account and reduced my effective pay level to a bit below $2/hr on Etsy artworks. Everything’s cheaper than usual right now. It’ll especially drop in price noticeably – an additional 15% – at the same time my Itch.IO sale is active [June 21 to July 4] so keep an eye on that!

ETSY SALE – June 21 to July 4, 2020!

ITCH.IO SALE [93% OFF!] – June 21 – July 4th, 2020!

I’ve also been very active on social platforms lately including YouTube. I comment on blogs, forums, YouTube videos, social media. I’ve spent hours posting replies and hyping all this stuff that’s going to happen. I’m trying to make it take off in a big way. So if you don’t buy the item you want on Etsy now, you’ll probably lose it as it’s very likely that someone else will claim it where you hesitated. And if they don’t, eventually it might end up in a bundle on eBay [some of the older items I have had on Etsy for a while will shift to eBay soon after the sale end on July 4th, 2020]

Now for the downside of this frenzy – my ‘minigames’ are being pushed back on itch.io. I’d indicated an attempt to release a set of four minigames by late July 2020 and that won’t happen. It’s unrealistic given that the first half of June is going into making art for a giant Etsy sale, and much of the third week of June into modest updates to some 3d asset and texture asset content on itch.

So what should you expect in game development terms if I’m focusing on Etsy art / stock media updates primarily in June?

Tricky – I still have a few bugs to quash and things to implement in each of those games, and if the bugs are not easily fixable this may get delayed further, but the basic expectation here is that ‘Spiral Skies’ goes live by July 4th, 2020 in both its SD and HD premium forms, plus there’ll be a lot of new teaser / preview material for other game projects posted by then as well.

I think Easely needs another week or so of actual dev work, eRacer two weeks, Vortex 2.5-3 weeks. That’s ideal, and that’s if I don’t run into last-minute barriers. The new Panoramic Worlds has about a month of additional work involved before launch. Same with Vivid Minigolf 2, and Miniature Multiverse has about three or four months of development work to go. So, in theory at least, these games can all be launched by the end of 2020.

In practice, that might not be feasible. Funding’s a persistent issue, and if this Etsy sale is successful, along with the Itch sale in late June, I can still get these games all done this year. I’d love that. I am hoping to raise around $400-500 between those two efforts. That’d actually recover the time this month that I will have spent painting (and then some) as I would be able to focus on gamedev pretty near full time, and would not be stuck doing $2-4 per hour microtasks at all. If these sales fail utterly despite all my efforts, however, I would expect only some of these games to be out by end of year, and others not until early 2021.

The relevant game pages on Itch will soon reflect this.