Etsy breakthrough!

My Etsy shop from 2011-2018, zero sales. 2019, one sale and a positive review which I was quite grateful for. 2020, nine sales. 2021 prior to November, 16 sales. Then came this month, seven sales just this month! And ten reviews now too, all of them glowing five-star reviews!

Now, given enough time it could still unravel due to unreasonable behavior by enough buyers like my eBay shop has. On eBay circa 2020 I pretty much gave up on that… eBay by 2020 I spent hundreds of hours working and was losing money doing so, due to a combination of a flawed and overly generous and too trusting, business model and an alarmingly high proportion of unreasonable customers who were essentially trying to scam me. They would order a personalized artwork, when it arrived they would claim it was damaged or that it was not what they wanted, and threaten to give a scathing review unless there was a full refund. I kept my 100% positive feedback score but only because I was caving to all of these people. It sucked and it has caused me to make three clear determinations – one being no more time consuming personalized art for buyers in most cases unless the buyer has proven exceptionally reasonable through a series of previous orders. Two, is that eBay’s become too much of a cesspool and I don’t want to be an art seller there anymore, though occasionally I still use the platform to buy and sell other things. Three, that I need to enact refund policies that are not excessively trusting and generous, and price just enough profit margin in to survive and still profit despite the few who do still somehow manage to exploit me.

I still believe most buyers are genuine. I still charge less than a typical vendor, and my effective pay per hour remains well below minimum wage doing this. But it’s now not so low that it can be entirely cancelled out for the entire year if a few sales go sideways!

I was not convinced to set the current boundaries because of my own greed or any such thing. Actually, what finally convinced me to do it was the well being of the customers, who wanted timely response and delivery, wanted a growing roster of promising new products from me, wanted my venue to survive and grow because that was good not just for me but for them! And if the shops don’t remain viable that all goes down the tubes so… there is good reason to do what I need to do to make this all sustainable and able to expand.

I have a TON of new things I want to do in the near future. Not all of them make sense as Etsy products but many do. Some – digital games and gamedev asset packs, mainly – are going to be launched mainly on Itch.IO instead, or even Steam. But Itch.IO, despite longstanding efforts to gain reviews and sales there, has yet to really be viable. My Itch.IO profile still lacks the key first review or reviews which is perhaps necessary to get momentum going there.

So here is the plan for late 2021:

-games, a few of my small or midsized projects, will launch on Itch and Steam by end of year. That will likely drive activity to my Itch profile more than asset packs ever could. And it is something I’ve been working towards for an awfully long time regardless.

-asset packs shifting to become accessible outside Itch.IO, including Unity Asset Store submissions and a big complete asset pack collection on DVD and digital download, posted as a product on Etsy.

-Etsy things that are working will be built further if the prints continue to sell well, more print product options, like glossy photo prints, prints on normal weight copy paper, more size options, etc. Likewise, even more colorful and charming miniature papercraft kits based on even more architectural styles.

-sales will continue on Etsy. November 17-30 is now a planned sale range and all the papercraft items will be 40% off, all the other items 25% off, so should be pretty amazing. And there will be another sale leading into Christmas, if you want to cut shipment of things that close! (Dec. 10-18, 2021)

-sales also on Itch.Io. As in… Nov. 20-30, and Dec. 20-Jan. 2, 2022. So that is also going to happen.

As usual, here are the links:

https://www.etsy.com/shop/MatthewLHornbostel/

https://matthornb.itch.io/

Thanks for reading!

BRIEF UPDATE, JUNE 2021

I am working on a lot of different things, but the unavoidable result of that is that each individual effort progresses more slowly. That said, here’s a breakdown of where things stand:

  1. Microtasks. These have become higher-priority as I’ve found some work [off and on] that pays more, as in an average of $7.20/hour. And it’s work that’s available about half the time, each week so… I’ve made $400+ so far this year doing that, most of it since mid-May. I wouldn’t go so far as to call it earth-shattering, or life-changing, but rather pathetically this – minimum-wage part-time work – has a better pay rate than anything I’ve ever really landed in my life before.
  2. Miniature papercraft. I’m updating it a bit in the next couple days with a modest amount of new material tacked onto existing listings. You’ll see more soon. And best part is I do actually have a large-format printer with fantastic print quality, it can go up to 13″ by 19″ poster size. This means my papercraft will be available in TT and HO scales soon and not just the smaller scales (T, Z, N).
Nigel’s Pub, with an optional ‘outdoor seating’ addition. One of several new structures being tacked onto the British papercraft set in the next few days, across multiple scales of printable papercraft. Is there any name more stereotypically British than Nigel? Certainly not a name that is at all common in the USA!

3. Blood… the blood particle effects I have for free on Itch.IO just got an update. And it’s one of a number of updates showing up over the next week there. Watch for about 30-40 more assets to be added across some of my texture and 3d asset packs before the July 4th sale. WHICH IS ONLY ACTIVE FOR ONE DAY – JULY 4, 2021! DON’T FORGET IT!

Blood. For all the horror fans on Itch.IO.

Speaking of July 4 – I absolutely am working towards a gigantic sale on Etsy that will coincide with the Itch one and it’ll be good too. And though promotional efforts have been sort of modest this past month, they’re likely to be substantial starting a couple of days from now.

As in, I’ll be spending approx. $55 on ad campaigns, just between now and the end of the July 4 sale. That is, $35 over the two weeks leading up to that date and $20 on the day itself. It’s extremely likely to produce massive results based on past test runs.

Recall that in the past three years, between Etsy and Itch.IO, I’ve made over 60 individual sales worth over $500 total… almost all of them the direct result of active ad campaigns that were about $150 in all. So given that track record, I figure making over a dozen sales across these two venues in one day… July 4th… is fairly likely. This also means that some of the popular oft-viewed, oft-favorited listings on Etsy should finally sell by the end of that day. If you want them, but have been holding off… seriously, grab them now before someone else does! (Or take a chance on that, and wait until the morning of July 4th, and get the item you want then at 20% off if it happens to still be there.).

In preparation for the new sale I’ll be increasing the total listing count on Etsy to over 20 total listings, 20 different listed items. Granted, some of the new listings will be print stuff – the model railroading stuff appearing in a couple of larger scales they have not yet appeared in. But there will also be some new paintings showing up by the start of the sale.

Final notes: I am still working on both “Miniature Multiverse” and “Panoramic Worlds HD”. As for the latter – in the past month I’ve scrapped the old scene load/unload system and set up a new one with nicer loading screens, I implemented ad and ad-free versions of that loading-screen transition, did some playtesting, identified some situational bugs and fixed most of them, did a bit more graphics polishing in various spots, and in another few days will be doing further playtesting with a handful of other people (mostly close family) and will note any glitches/bugs they find, or any places that are confusing or that get them stuck. I’ll try to fix whatever issues they find, and also will post some trailer and video material on the web (Youtube, Vimeo, the PWHD website, the Itch.IO page, etc.)

Despite numerous failed deadlines, many delays and numerous bugs found and quashed, now I am still very optimistic that it’ll be out there by the time the sale hits. As in, during the week leading into the sale. Keep an eye out for that! It shouldn’t be more than 12 days off now!

Also, I’m working on a MAJOR update for HornbostelVideos.com to go live after that sale, some time in early July. Just know that that is still in the works. I want a lot more of my archived video content accessible but… still, not everything. There are basically going to be several tiers/categories of stuff for legal and other reasons.

February 2020, updates

Some of you may have noticed a problem with my eBay shop lately. Things are taking longer to deliver. Orders do, in some cases, take weeks to fulfill.

That has much to do with my bare-bones financial condition. I’ve made a lot of artworks and am shipping them as soon as I can, but even so the delays continue to escalate as some customers have requested and been given, refunds. Note that even in these cases I still will fulfill their orders, it’s kind of important to me even if it makes zero difference to eBay, but… the last two weeks I’ve been scraping through huge piles of sub-minimum wage tasks in an aim to finish shipping all delayed orders. My losses [all factors considered] on eBay in the past 40 days are in excess of $70 which makes me a rather godawful excuse for a business person but maybe not a truly horrendous ‘person’ person?

I’ve been doing a ton of stuff on mTurk and other places, every gig I can grab, at $2-3 per hour, including low-end tasks I’d normally not touch, in an effort to stabilize things and resolve complaints from customers, complaints that have piled up badly.

You need to know that I’m working on it, working very hard to shovel my way out of the broken mess I’m now stuck in. Much of that low wage work’s already done, I do see some delays/lag as likely though as the tasks are still being approved and shifted out to a usable form of money. But I’ve earned $10+ daily doing that and it seems to be piling up faster than the refunds are going out. So sending refunds *and* shipping all of the ordered items, should be viable in the next week at most.

Upsides: my Itch.IO profile has seen a gradual climb in sales even despite total absence of reviews from buyers there. Even comments here and there would be enormously impactful FYI, the only feedback I have ever gotten was a comment on one Itch stock-media pack that said the collection was a great deal. Which explains why that one pack is accounting for about 60% of all my sales on Itch!

Also, I’ve made a second sale on Etsy, so it seems that is going well and I’m posting three new artworks soon, later than I’d aimed to, but still… they will be posted.

Here’s the item that was sold. I’m still posting more and more art there as time passes. I expect the total number of available listed items to be around 25 by the end of February:

Likewise, I’m nearly done setting up an overhauled version of TriumphantArtists.com and will switch everything over to the new web design in another day or so. It’s better in terms of navigation, clean style, and flexible [responsive] formatting. The pages, in general, load faster too!

As usual though, don’t expect the changes to necessarily show up in your browser without hitting refresh. My advice, go to the main page at TriumphantArtists.com next week, hit refresh, and, err, feel refreshed I guess by how the site looks after that point? I expect the switch over will be in effect by Feb. 15 and may become visible worldwide over the following 48 hrs. so some cool things should result from that.

“Pirate video” – I’m making a little video short for the nephews’ birthday, putting an hour or so a day into that on top of everything else. It includes some pretty awesome VFX shots. That’s just another reminder of what I can do with videos and visual effects!

sea battle – pirates in pittsburgh suburbs. .GIF loop.

Ships sailing in a pond, during a storm.

Final note – I know everybody’s so, so tired of waiting for something to happen with Miniature Multiverse. I have completed the first part of the game’s design, 100%, with other sections of the game in varying stages of completion. Now I’ve opted to release a ‘partial version’ with the later areas all stripped out temporarily, and post that as a downloadable on Itch.IO with added sections posted every two months afterwards as long as it is still selling (if it sells much at all really, which given the nature of indie game dev, is unclear.) So that is the first fifth of the game which will be posted on Feb. 24th, along with the corresponding sections of the making-of PDF for ‘Extras’ buyers. So yeah, a lot is going on right now. I’m working every waking hour on something creative or earnings related [or both] lately and wouldn’t have things be any other way.