assets – Hornbostel Productions Blog & Shop

Etsy breakthrough!

My Etsy shop from 2011-2018, zero sales. 2019, one sale and a positive review which I was quite grateful for. 2020, nine sales. 2021 prior to November, 16 sales. Then came this month, seven sales just this month! And ten reviews now too, all of them glowing five-star reviews!

Now, given enough time it could still unravel due to unreasonable behavior by enough buyers like my eBay shop has. On eBay circa 2020 I pretty much gave up on that… eBay by 2020 I spent hundreds of hours working and was losing money doing so, due to a combination of a flawed and overly generous and too trusting, business model and an alarmingly high proportion of unreasonable customers who were essentially trying to scam me. They would order a personalized artwork, when it arrived they would claim it was damaged or that it was not what they wanted, and threaten to give a scathing review unless there was a full refund. I kept my 100% positive feedback score but only because I was caving to all of these people. It sucked and it has caused me to make three clear determinations – one being no more time consuming personalized art for buyers in most cases unless the buyer has proven exceptionally reasonable through a series of previous orders. Two, is that eBay’s become too much of a cesspool and I don’t want to be an art seller there anymore, though occasionally I still use the platform to buy and sell other things. Three, that I need to enact refund policies that are not excessively trusting and generous, and price just enough profit margin in to survive and still profit despite the few who do still somehow manage to exploit me.

I still believe most buyers are genuine. I still charge less than a typical vendor, and my effective pay per hour remains well below minimum wage doing this. But it’s now not so low that it can be entirely cancelled out for the entire year if a few sales go sideways!

I was not convinced to set the current boundaries because of my own greed or any such thing. Actually, what finally convinced me to do it was the well being of the customers, who wanted timely response and delivery, wanted a growing roster of promising new products from me, wanted my venue to survive and grow because that was good not just for me but for them! And if the shops don’t remain viable that all goes down the tubes so… there is good reason to do what I need to do to make this all sustainable and able to expand.

I have a TON of new things I want to do in the near future. Not all of them make sense as Etsy products but many do. Some – digital games and gamedev asset packs, mainly – are going to be launched mainly on Itch.IO instead, or even Steam. But Itch.IO, despite longstanding efforts to gain reviews and sales there, has yet to really be viable. My Itch.IO profile still lacks the key first review or reviews which is perhaps necessary to get momentum going there.

So here is the plan for late 2021:

-games, a few of my small or midsized projects, will launch on Itch and Steam by end of year. That will likely drive activity to my Itch profile more than asset packs ever could. And it is something I’ve been working towards for an awfully long time regardless.

-asset packs shifting to become accessible outside Itch.IO, including Unity Asset Store submissions and a big complete asset pack collection on DVD and digital download, posted as a product on Etsy.

-Etsy things that are working will be built further if the prints continue to sell well, more print product options, like glossy photo prints, prints on normal weight copy paper, more size options, etc. Likewise, even more colorful and charming miniature papercraft kits based on even more architectural styles.

-sales will continue on Etsy. November 17-30 is now a planned sale range and all the papercraft items will be 40% off, all the other items 25% off, so should be pretty amazing. And there will be another sale leading into Christmas, if you want to cut shipment of things that close! (Dec. 10-18, 2021)

-sales also on Itch.Io. As in… Nov. 20-30, and Dec. 20-Jan. 2, 2022. So that is also going to happen.

As usual, here are the links:

https://www.etsy.com/shop/MatthewLHornbostel/

https://matthornb.itch.io/

Thanks for reading!

A quick note for the end of July…

Firstly, the July 4th sale went okay but mostly was underwhelming in terms of public response.

Nonetheless, I continue to push forward on more ambitious new product releases as much as I am able.

Between now and the Labor Day sale (which is sept. 1-10, 2021) I intend to release a bunch of new art items on Etsy, plus three more asset packs on itch.IO. Plans include:

-a substantial and high quality new 2.7k video VFX elements pack on https://matthornb.itch.io/

(the creation of this pack will cost at least a couple hundred $ doing a wide range of various debris bursts/falls, involving a mix of different materials, different types of FX stuff, maybe some good smoky billowing cloud tank FX too if this goes well, and that budget, of $200ish which is… roughly what I have available at the moment, and the way I want to do it – bigger and better -will be about $75 -$125 above that, so any support in the form of Etsy or Itch.IO orders in the next week or so will make it possible to do this better, with an even wider range of effects elements. But it has to be roughly within the next 20 days, by Aug. 20 or so, past that point, the scope of the collection will kind of be locked in and won’t change meaningfully between then and the Sept. 1 launch. )

-a new medieval/fantasy 3d asset pack there too. Think modular castles – interiors, exteriors – smaller structures, and many different middle ages period details filling all of them. At least 20 3d assets included at first launch.

-and a scifi pack as well with SF themed 3d assets. Sort of a mix of the darker gritty cyberpunk stuff and some cleaner / glossy future designs too, plus some alien / outer space environment elements. Again, well over 20 different 3d objects/assets included from the get go.

And those three new asset packs will have very nice preview images and materials showcasing them effectively. Which they should have, given that they’re each priced around $2.50 or so.

But: despite this accumulating mass of epic-scaled asset packs closing in on a $30 combined price, and fast approaching 3000 total files across all of them, don’t assume that you won’t still be able to find great deals from me anymore during holidays! Labor Day 2021, Halloween 2021, Thanksgiving and Christmas 2021 all will have the bundle of all my itch.IO products together for over 90% off the normal cost (i.e. under $3 for everything released to date)

That – the trio of entirely new packs – is on top of some new, and fairly substantial free additions to a few of my existing asset packs, my first submission to the Unity Asset Store, about a dozen more listings on Etsy bringing the total to 30+ listings… a relaunch and redesign of several websites including HornbostelVideos, and the release of a little adventure game called ‘Panoramic Worlds‘ across multiple platforms.

Yes, a lot is going on around here.

Some new Etsy items have already been posted, in fact.

https://www.etsy.com/shop/MatthewLHornbostel/

Like this painting, or a brand new second set of model buildings, which will be visible in a preview image very shortly on NScaleScenery.com! (in the next 36 hrs! with the actual sale listings across multiple model scales posted for sale on Etsy within 36hrs after that!) This is a big deal! So much has been in the works here these last few weeks and I am hoping that as the results of that effort start to go public you will be thrilled by it all! 😀

New Itch.IO pack [furniture]

The newest asset pack – a furniture and indoor objects collection – launched during the Memorial Day sale.

If you missed that sale, don’t worry, everything I have on Itch.IO will be bundled in a gigantic sale once again from Fathers’ Day 2020 to July 4th, 2020.

(That’s June 21 – July 4, for those who don’t know when Father’s Day is.)

Expect all my content on the platform to once again be available for just under $1, in one colossal bundle of 12 products ranging from asset packs to game preorders, asset packs including a vast array of 3d modeled objects, seamless textures, overlays, decals, and stock video elements. Don’t miss the next sale!

AGAIN, THE LINK IS HTTPS://MATTHORNB.ITCH.IO/

Happy Holidays (2019)!

Hello everyone, hope you’re having a good time as 2019 nears its end.

I’ve got a few key updates for all of you.

Etsy update – My often dormant Etsy shop actually has some listings available again. One of them has already sold!

https://www.etsy.com/shop/MatthewLHornbostel

Better: All prices are 25% off during the Black Friday/Thanksgiving/Cyber Monday span. So if you want an item… now is a good time for 25% off.

Remember my Etsy shop? It’s active again. Here’s a pumpkin pie painting I made.

Happy holidays, Thanksgiving, Christmas, Hannukah, New Year’s, etc.

Pinteresting… As a result of posting a ton of freshly revealed .GIF clips from my video productions and other projects, I’ve had a staggering 800+% spike in Pinterest views from October to November, which I suspect drives some of the activity I’m seeing elsewhere [the above Etsy sale, for example].

Check my Pinterest boards to see why that’s taking off like crazy:

Pinterest – Matthew Hornbostel’s profile

And also active [through Cyber Monday is a jaw-dropping 81% off sale on all of my Itch.IO stuff [asset packs with 3d models, stock video FX elements, and texture maps] bundled together. Five asset packs (AND) an early Miniature Multiverse preorder, for $1.69. Here’s a direct link to the bundle page:

Holiday Bundle – Cyber Monday sale!

There are some new GIFs, video clips, and stills scattered across my ITch.IO pages to showcase the evolving status of my asset packs. I pushed a big update recently to some of them and will be posting some smaller incremental updates very soon – fixes to a few texture-file links and a couple of other small but noticeable glitchy details [like the dandelion texture which I noticed issues with] and I’ll also be adding the long-awaited hanging spanish moss to the ‘Marshes & Meadows’ pack. So those fixes will be posted soon. I tried to participate in the Icehouse Game Jam but fell behind my intended schedule and opted not to submit a very incomplete minigame. However, I’ll still finish the mystery game production [teased on Twitter & Pinterest] at some point.

A new plan… I am working on overhauling HornbostelVideos.com and TriumphantArtists.com.

There will be a lot of new stuff for everyone, massive improvements in content and responsiveness for various devices and the new drop-down navigation is way nicer, plus my video-player setup is way cooler, with a wide range of professional-ish features. Plus it’s all way cleaner looking and no giant endless blocks of text. And long awaited comics and a few more articles actually posted which are not currently available.

HOWEVER, VIDEO IS STILL A LEGAL MESS:

There is a tangled mass of challenges in terms of dealing with video content I have made over the years. I’d love to hit the ground running VERY FAST the day this large-scale new overhaul goes live in mid January of 2020. I need to convince the assorted family and friends to accept terms I’ve laid out [quickly] but that’ll require them to believe signing on [ie allowing their roles to be public and facing possible embarrassment] will somehow be worth it. I have a way to do this but it’s a bit tricky in a few ways, and I will NOT guarantee the online survival of the site video content beyond its first year. I do think I could pull off the plan [but] it’s contingent on this stuff finding an audience.

TV networks need subscribers or millions of live viewers bombarded with commercials, and I will not intrude on my stuff with video ads stalling the video content, nor will I require a subscription or paywall. There will be a still, not animated, banner ad at bottom of each page below the video stuff, and a widget for social media sharing, and that is *it*. So I expect far less revenue per viewer, as a result, than ‘TV’ because I refuse to be intrusive and wish to respect my audience.

Resulting harsh truth: I’ll launch with about 25-30 videos in the site library, and each of them needs to, on average, hit nearly 7,000 unique, REAL views/month. Minimum. That is, 2 million total [combined] video views in the first year. I have had family express skepticism that my VFX-laden, comedy and/or action videos will be of any interest to the broader world.

Well… Pinterest is a fascinating case study. The REASON my Pinterest views have exploded to 800-900/day has mostly to do with about a dozen amusing .GIFs from my video projects. Some of those have been seen by *thousands* of Pinterest viewers. So I figure, if a 5-10 second GIF loop from me grabs a thousand viewers in the past week… how well might the actual high-res video do? I truly believe what my family finds fun the world will too. So that’s why I’m emboldened to give this a shot.

THE SCHEDULE:

Currently, the Cyber Monday sales are active – and some Etsy art is viewable and some Itch.IO asset packs updated, but little else is new.

Lots of gamedev, video, and web design stuff is going on in the background during December, though.

Jan. 20th, 2020 – the web network updates go live including way more video content, new design, comics, articles… etc.

Feb. 15, 2020 – the Miniature Multiverse extras pack and a bunch of new preview material gets posted online, generating further buzz.

March 15th, 2020 – the full game (Miniature Multiverse) hits Itch.IO and Steam.

Shortly after that I will be reevaluating my plans based on how successful or not, that game’s been. If it goes well, more will happen faster. We’ll see.

Making some new videos this summer, not just stock media, plus handmade artworks and finishing ‘Miniature Multiverse’ (hopefully)

My current plan involves the following sequence of events:

#1) Wrapping up and releasing the stock-media asset pack updates on Itch.IO, including an expanded ‘Marshes & Meadows’ and two new collections of 3d assets beyond that. Expected timing is late June, with the sale running from end of June through July 4th. I’d attempted to be ready for the entire duration of the Itch Summer Sale but things aren’t progressing quickly enough. So the start of that sale was officially June 21, and I had reworked my plan for June 24th or 25th when it became clear this would not be ready for the 21st, and now that it’s the 25th, I’m very close but realistically the 27th-29th is now looking like a probable release timeframe. But whenever this stuff IS a bit more polished and ready to launch, you’ll see a video on my Itch profile, 15 mins. long, an extensive overview of my work, especially work related to Itch.IO releases & content.

The sale will include massive discounts as well, especially on a bundle of all five stock media packs ($1.49 for five different stock media collections together in one incredible bundle, essentially 30 cents each!)

#2) I also have been slightly reducing prices and broadening options on eBay, and I posted a brand new fantasy artwork for sale too, I created it on the afternoon/evening of the 24th, over a span of 3 1/2 hours. Opening bid is $8.99. You can view my eBay profile here as usual, and the fantasy item in particular, here.

All the eBay activity is partly to raise funding, but also in preparation for a stock-media DVD launch coinciding with the new Itch.IO releases. Basically, it’ll be all five of my massive stock media collections that do or soon will, exist digitally on Itch, together on a physical DVD complete with disc art, cover art, shipped to customers through eBay. So the eBay ramp up in activity is intended to coincide with the equivalent excitement at Itch.IO.

#3) With the eBay and Itch frenzy wrapped up, ideally I’ll have raised a couple hundred $, or something close to that, and it’d get me to the point of funding the remaining content of ‘Miniature Multiverse‘ which STILL IS MISSING THE LAST HANDFUL OF MINIATURE WORLDS! So while I *could* plausibly raise that cash elsewhere, over the next month, if I want to do so before end of July, I will need something to happen on eBay / itch.

If you’re wondering why I recently bought a handful of items on eBay, incidentally, which have zero connection to that, including a batch of candy gummies and some lighting stuff [filters and a light] plus a bit of children’s clothing… yeah, I am recording a couple of comedy family videos with my nephews and niece, all of them under the age of seven. So they have short attention spans and candy is key to keeping them on task as the 20-minute mark hits. Plus the light stuff is related, as is the roll of blue paper I’m using as a improvised cheapo bluescreen. And the clothes, I want to be sure there’ll be shirts that won’t have any blue in the design, as blue would get keyed out! So yeah, sometimes for holidays I’ll grab something (the flower items for Mothers’ Day) or for projects. In the case of the current video projects, we’ll see if there’s a way to get everyone onboard with the idea of posting that stuff online, but for now I’m just focused on getting those videos made in the first place. So that… the videos in question include a short called ‘Freeway’ in which the children are forced not to watch TV, they get upset, drive off in a car, on their own, and a ridiculous chase ensues. The other video is “House Trek: The Next Generation, Season 1” and that is a follow up to the ancient HT TOS series of absurd sci-fi videos I did and which can be viewed (some of them at least) on HornbostelVideos.com.

Only this time it has an actual cast, better production values (in terms of set stuff, props, etc) and a real narrative arc across the handful of episodes that constitute Season 1. The cast of HTTNG S1 includes me [as the crazy inventor uncle] and the kids [who accidentally initiate a launch sequence and cause the adventure to develop] and Katie [my sister / their mom] as well as my parents. This should be fun. You’ll see what I mean someday.

I’m recording this in much higher quality too. Really, it’s 1080p, good pristine 1080p too, some shot in 1080p, some in 2.7k and downscaled sharply. I could go higher res than that even but I think an HD final edit makes sense for a few reasons, mainly that 1080p is about as high as many PC monitors and mobile tablets can display anyway, and it’s the highest resolution that works for BluRays. But the bottom line is it’s real high end HD and it should look nice when done.

I am hoping that despite spending near $120 on the pair of video shoots, that I’ll still be able to cover the Miniature Multiverse stuff too, sometime in July. It’ll be the end of the month if no sales are made on eBay/Itch and maybe early/mid July if things go unexpectedly really well on my sales. But the project *will* move forward soon to completion, one way or another.

And so will the ‘older’ video projects. I had worried that a significant chunk of my video core data on videos recorded during the last couple years, would be unrecoverable and that in the worst case the videos would be severely weakened as a result of the data losses. But I’ve, with a mix of clever digital methods, been able to recover almost everything at this point, that was key to those. The resulting reality is this: Now those videos can also continue and move forward again. And that’s great news.

So, for example, Fortress Siege 2 is going to happen. And a few other videos too, will be part of what I’ll be working on from October-December 2019, after the release of Miniature Multiverse. If that launch goes well I may even be able to overhaul some of my hardware/software workflow and that may result in some cool VFX imagery and techniques / technology that you’ve never seen me pull off before!

Well, let’s just see how this goes, shall we? 🙂

Revised roadmap & a challenge for everyone

I’ll be posting two new stock media packs [3d asset packs] on my Itch.IO page sometime soon, probably within the next 5-10 days. These are the ‘Forests & Flowers’ and ‘Snow & Sand’ packs that I’ve been working on. They’ll be $1.10 each except during sales or in bundle pricing situations.
I’m trying to update some websites a bit more, I’ve already overhauled MiniatureMultiverse.com somewhat, and TriumphantArtists.com should see a few small fixes & updates soon as well, along with minor improvements across some of my other websites.
I’m actively ordering a bunch of additional art supplies, shipping supplies, and DVDs/DVD cases. Why? I intend to launch all the Itch.IO content together as a singular $14.99 DVD product on eBay and here as well. I also intend to make a new batch of artworks and sell those too. As in, giant 24″x36″ size artworks, big, beautiful pieces with prices starting around $23.99.
All this stuff going on will coincide with a staggering mix of ad campaigns that should draw in thousands of people and generate crazy levels of traffic from March 15 – April 15. The total cost is estimated at $45, or $1.50 spent on the campaign per day.
I have some fan art stuff going on, behind schedule, but it is happening nonetheless. I also have some updates on RedeemerDocumentary.com heading in soon; you’ll see more content relating to the virtual church building tour which is nearing completion. I am also digitally reconstructing my old house in Houston, TX, and between all the various examples piling up, of my ability to realistically reconstruct architectural spaces, well… I’ll be posting a sale item here which essentially allows for people to hire me to make a made-to-order 3d level/tour for them in Unity.
All the [still unposted] House Trek videos are going to be posted on HornbostelVideos.com shortly, except for the making-of stuff, and the animated DVD menus. And that’s just part of what’ll be posted. Watch for a PDF ebook, and also a printed paper equivalent, that showcases essentially all my work, with an emphasis on the creative process and what I’ve learned by doing all the stuff I’ve done [relating to game development, video production, handmade art, etc] it’s an insightful history summing up the last two decades of my life and it has hundreds of pics – giving you an inside look at a lot of things only friends and family know about so far, massive piles of interesting stuff the internet in general, currently has no idea exists. And no, not a puff piece, I very clearly and bluntly describe my mistakes and errors in judgement, and offer useful advice on solving common issues, that’ll make creative efforts hopefully easier for you than things have been for me.
All of this sale stuff being launched, the artworks and other items, the book, stock media packs/DVDs, and the month-long ad campaign… it’s all a gambit to secure funding to do all the stuff I’m hoping to do by year’s end. I have three videos to shoot, about a dozen to actually finish, plus game content, including Vivid Minigolf v2, and Miniature Multiverse, those two in particular are challenging insofar as they each still have unresolved costs of over $250, in miniature materials alone. And then tack on the $450+ goals in funding between the three videos I’d like to record, plus all the other stuff involved… yeah, basically I hope this plays out well. If I don’t have close to $1k earned by end of Spring 2019, it means a lot of the goals for summer and fall of this year will fall through. And, quite bluntly, if you’re as tired of the slow rate of progress around here as I am, I’m pretty much begging you to buy something of mine, because if sales volume across my web network climbs high enough, and the percentage of visitors who transition to buyers climbs from a current level of 0.0135% to 5%, that’d change almost everything around here! (I seriously have thousands of visitors – around 2500 – every week, across my various websites and shops, and yet the majority of weeks nothing is actually sold anywhere on my network.)

Seven quick updates for everyone here!

It looks like the data on my problem hard drives will partially or entirely be recoverable. It’s an ongoing process that’s expensive and slow, but going well so far and not as costly as I’d expected initially.
My nephews and niece will be in the new house about 20% of the time, not 40-50% as had been the case my first 3 months in Pittsburgh. That means I’ll have more potential for productivity from here on out.
All eBay orders people placed from me, were shipped out successfully some time ago, i.e. around October, so I’ve caught up on all of that, and it seems like the frustrations and complaints of several customers will likely be resolved.
Activity across my web network has been climbing steadily after the resumed operation of the sites and the extensive display fixes for mobile users, which are underway and mostly already applied at this time.
Itch.IO has become a big focus for me; I launched the TACC2018 content there and the 2018 Bonus Autumn pack in time for Halloween 2018, and intend to have two new products – a Miniature Multiverse extras pack with artbook, and a batch of textured 3D models of plants and details for outdoor nature scenes – released in time for a massive and very promising Thanksgiving sale [Nov. 20th-30th, 2018]*
The fiscal situation here is good but not great; the Halloween sale was successful enough to show potential but not actually anywhere near enough to cover remaining costs of completing ‘Miniature Multiverse‘. I think if the Thanksgiving sale goes well, an end-of-2018 release is still possible, if uncertain, and if it turns out to be only marginally successful, then you should all expect the completed project to be released around late January 2019 or early February.
Other things like fan art modding projects and a long list of video productions which were delayed due to inaccessible data may yet be resumed but only after Miniature Multiverse launches. Apologies to the adventure game fans who, for most of the past 15 years, have been sitting around waiting for new content to play! And apologies also to my family who will have to wait even more, until Christmas 2019 for all the family videos I’ve recorded after 2010 [give or take] to make it to the finish line! [I.e. ‘1999’, ‘Globe’ and ‘Fortress Siege 2’.]